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Wound Care in the US

Euromonitor International, April 2012, Pages: 34


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As consumers emerge from one of the most severe recessions in US history, they remain highly price-sensitive and are focused on getting the best value for their money; a trend clearly exhibited in wound care in 2011. First, consumers chose to buy sticking plasters, adhesive bandages, gauze, and antiseptics as they needed them, rather than purchase complete and readymade first aid kits, which witnessed current value sales, fall by 13% in 2011. At the same time, private label products – which...

The Wound Care in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Wound Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.





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