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Close Proximity Communications Applications: Marketing and Technological Trends
PracTel Inc, March 2011, Pages: 85
The first issue of this report was published in 2010. This second issue provides the necessary updates as well as some additional material.
This report is analyzing close proximity communications technologies – Near Field Communications (NFC) and TransferJet; as well as their market characteristics, applications, advantages and limitations.
1. NFC is finding various applications where it has a significant role as an independent technology; or it is used for initiation of communications channels in other technologies environments (physical browsing is a new intuitive human-computer interfacing paradigm for mobile users.) Services, such as information retrieval and distribution, peer- to - peer communication, payment or ticketing, and professional applications (such as in health care, homeland security and others) can be initiated by simply touching an object with a user’s personal device (or even bringing two devices close to each other without touching). It is expected that one of the most important application will be an integration of NFC technology into cell phones to transfer them into devices that may eventually replace credit cards, badges, readers of various data in hospitals and similar applications. The concept of a “wireless wallet” is discussed in details, as well as a concept of m-payments with its advantages and issues.
The report contains a detailed survey of NFC equipment vendors; and estimating of the market developing (2011-2016).
2. A part of the report is devoted to the introduction of the emerging technology –Sony’s TransferJet. Though it cannot be classified as NFC, the same actions are required from users of both technologies – bringing the source and the receiver close enough to each other. TransferJet allows broadband speeds of transmission; but such speeds decrease very fast with the increase of the distance between devices. Sony and other major vendors already introduced or are in the process of introduction TransferJet products (Sony has already showcased the second generation of TransferJet chips); the analyst added this technology and its market analysis into the company’s research portfolio; and further issues of the report will follow the technology progress.
Intended Audience:
This report is useful for technical and marketing staff of organizations involved in the developing of short-reach communications markets and applications. It addresses NFC and TransferJet communications technologies applications and marketing features.
For systems vendors, integrators and others, the report provides an analysis and assessment of competing products currently available as well as an estimation of the overall opportunities in the coming years. The end users can gain a more thorough understanding of products’ market and capabilities as well as the economics of using combinations of NFC with other technologies to improve operational efficiency.
Methodology:
Considerable research was done using the Internet. Information from various Web sites was studied and analyzed; evaluation of publicly available marketing and technical publications was conducted. Telephone conversations and interviews were held with industry analysts, technical experts and executives. The overriding objective throughout the work has been to provide valid and relevant information. This has led to a continual review and update of the information content.
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