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Campari in Wine (World)
Euromonitor International, March 2011, Pages: 32
Ranked outside the world top 40 in wine, Campari’s ongoing acquisitive ambitions are primarily focused on spirits. However, the character of the company’s wine portfolio presents notable potential to leverage expansion in spirits to enhance the development of its wine brands. This profile analyses the opportunities for Campari’s wine brands to build on its spirits operations’ strengths in distribution and branding, as well as considering key markets for geographic expansion...
Euromonitor International’s Campari in Wine (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Wine market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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