Cough, Cold and Allergy (hay Fever) Remedies - Singapore

Euromonitor International, March 2011, Pages: 31

There was increased marketing and advertising for cough, cold and allergy (hay fever) remedies in the latter part of the review period. For instance, several brands within cough remedies were supported by television and radio advertisements. African Sea Coconut, which is marketed by Luen Fook Medicine Co Pte Ltd, used television advertisements during non-prime hours on free-to-air channels. Other brands, such as Woods’ Peppermint and Pei Pa Kao, were backed by television advertisements as well.

The Cough, Cold and Allergy (Hay Fever) Remedies in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Acne Treatments, Allergy Eye Care, Antihistamines/Allergy Remedies (Systemic), Antiparasitics/Lice (Head and Body) Treatments, Antipruritics, Child-Specific Cough, Cold and Allergy Remedies, Child-Specific Digestive Remedies, Child-Specific Medicated Skin Care, Cold Sore Treatments, Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Diarrhoeal Remedies, First Aid Kits, Gauze, Tape and Other Wound Care, Haemorrhoid Treatments, Hair Loss Treatments, IBS Treatments, Indigestion and Heartburn Remedies, Laxatives, Medicated Confectionery, Medicated Shampoos, Motion Sickness Remedies, Nappy (Diaper) Rash Treatments, NRT Gum, NRT Inhalators, NRT Lozenges, NRT Patches, Other NRT, Pharyngeal Preparations, Standard Eye Care, Sticking Plasters/Adhesive Bandages, Systemic Analgesics, Topical Allergy Remedies/Antihistamines, Topical Analgesics/Anaesthetic, Topical Antifungals, Topical Germicidals/Antiseptics, Vaginal Antifungals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Cough, Cold and Allergy (hay Fever) Remedies in Singapore
Euromonitor International
March 2011
List of Contents and Tables
Executive Summary
Consumer Health Experiences Positive Growth in 2010
Increased Marketing Efforts for Consumer Health Products
International Players Take the Lead in Consumer Health
Chemists/pharmacies and Drugstores/parapharmacies Remain Key Channels
Positive Forecast Growth for Consumer Health
Key Trends and Developments
Companies Turn To Social Media To Attract Young Consumers
Herbal/traditional Products Experience A Surge in Popularity
Hectic Lifestyles Drive Growth of Consumer Health Products
Image Conscious Consumers Spur Growth of Consumer Health Products
Consumer Products Associated With Ageing Perform Well
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services 2005-2010
Table 2 Life Expectancy at Birth 2005-2010
Market Data
Table 3 Sales of Consumer Health by Category: Value 2005-2010
Table 4 Sales of Consumer Health by Category: % Value Growth 2005-2010
Table 5 Consumer Health Company Shares by Value 2006-2010
Table 6 Consumer Health Brand Shares by Value 2007-2010
Table 7 Penetration of Private Label by Category 2005-2010
Table 8 Sales of Consumer Health by Distribution Format: % Analysis 2005-2010
Table 9 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010
Table 10 Forecast Sales of Consumer Health by Category: Value 2010-2015
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2010-2015
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC Healthcare Switches 2008-2010
Definitions
Summary 2 Research Sources
Best World International Ltd
Strategic Direction
Key Facts
Summary 3 Best World International Ltd: Key Facts
Summary 4 Best World International Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Best World International Ltd: Competitive Position 2010
Cerebos Pacific Ltd
Strategic Direction
Key Facts
Summary 6 Cerebos Pacific Ltd: Key Facts
Summary 7 Cerebos Pacific Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Cerebos Pacific Ltd: Competitive Position 2010
EU Yan Sang International Ltd
Strategic Direction
Key Facts
Summary 9 Eu Yan Sang International Ltd: Key Facts
Summary 10 Eu Yan Sang International Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Eu Yan Sang International Ltd: Competitive Position 2010
Haw Par Healthcare Ltd
Strategic Direction
Key Facts
Summary 12 Haw Par Healthcare Ltd: Key Facts
Summary 13 Haw Par Healthcare Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Haw Par Healthcare Ltd: Competitive Position 2010
Hoe Pharmaceuticals Sdn Bhd
Strategic Direction
Key Facts
Summary 15 Hoe Pharmaceuticals Sdn Bhd: Key Facts
Company Background
Production
Competitive Positioning
Summary 16 Hoe Pharmaceuticals Sdn Bhd: Competitive Position 2010
Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 12 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2005-2010
Table 13 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2005-2010
Table 14 Sales of Decongestants by Category: Value 2005-2010
Table 15 Sales of Decongestants by Category: % Value Growth 2005-2010
Table 16 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2005-2010
Table 17 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2005-2010
Table 18 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2006-2010
Table 19 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2007-2010
Table 20 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2010-2015
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2010-2015

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