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Tui AG in Travel and Tourism (World) Product Image

Tui AG in Travel and Tourism (World)

  • Published: March 2012
  • 29 pages
  • Euromonitor International

In 2011 TUI Travel adopted restructuring in a number of its key markets such as France, Germany and the UK in an effort to economise on costs and achieve full ownership of its distribution network. The company also focused very strongly on differentiated offerings and aims to boost its online performance. TUI plans to expand its market position in China where it has obtained a licence, which allows the company to organise outbound travel for Chinese citizens.

Euromonitor International’s Tui AG in Travel and Tourism (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel and Tourism market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail.

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Tui AG in Travel and Tourism (World)
Euromonitor International
March 2012
Scope of the Report
Strategic Evaluation
Competitive Positioning
Category and Geographic Opportunities
Brand Strategy
Operations
Recommendations

Format Properties
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