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Wine - Austria
Euromonitor International, March 2011, Pages: 39
Unlike beer, wine has struggled as a result of the economic crisis. Although wine has just as much tradition in Austria as beer, several factors prohibit a similarly strong performance. Wine is still more of a luxury product and not for the masses, thus the category did not benefit from the FIFA World Cup nearly as much as beer. A number of consumers either turned to cheaper options within the wine category, or towards other alcoholic drinks. One main reason was also the strong on-trade ratio...
The Wine in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Wine market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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