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West African Broadband Market Tracker

Frost & Sullivan, Dec 2010, Pages: 143


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Slide 1-136 encompasses an analysis of West African broadband market, specifically in Nigeria, Cameroon and Ivory Coast.The research includes an analysis of key market developments and trends, the market size in terms of revenues and subscribers, sources of competitive advantage and strategic recommendations. This research service also investigates the impact of various technologies on West African markets.This study also identifies the market forces in regional broadband markets and determines the potential growth of the different broadband services across fixed and wireless segments.The base year for the research study is 2009 and the forecast period is from 2010 to 2016

This Frost & Sullivan research service titled West African Broadband Market Tracker provides an analysis on market dynamics, market participants’ strategies and an assessment of market strategies for broadband services and infrastructure deployments. In this research, Frost & Sullivan's expert analysts thoroughly examine the following countries: Nigeria, Ivory Coast and Cameroon.

Market Overview

Affordable Handsets and Mobile Broadband Tariffs Bode Well for Market Development

Over the past years, the West African broadband market has witnessed a dramatic increase in broadband connections mainly due to the deployments of advanced technologies and affordable customer premise equipment as well as tariffs. “Internet Service Providers (ISPs) still remain the dominant players in the region, except for Nigeria where mobile broadband connections have outpaced fixed broadband connections,” notes the analyst of this research. “In comparison to other countries, high investments are made in infrastructure development and broadband services present the highest areas for growth opportunities due to the decline in voice revenues.”

The West African region is characterised by poor telecoms infrastructure. Mobile broadband connections have outpaced fixed broadband connections in many countries in the region. This trend is likely to be observed in key markets like Cameroon and Ivory Coast in the next 5 years. “The low fixed penetration shows the majority of population can only access broadband services via their handsets,” explains the analyst. “The low levels of broadband penetration in the region indicate that there is room for growth opportunities across the region.”

Innovative Solutions Key to Maximising on Growth Potential

The key challenge faced by market participants is the high cost of customer premise equipment. Limited availability of bandwidth, paralleled by high costs and the low disposable income of the majority of the population across the region, also pose challenges. “A number of factors currently hamper the growth of this region including low disposable income,” adds the analyst. “Poor telecoms infrastructure and shortage of bandwidth in most countries in the region also threaten to dampen market prospects.”

Facing challenges and restraints in the broadband market, ISPs and mobile operators are expected to improve the quality of services through continuous infrastructure investment like network capacity upgrade and deployments of new technologies. “Developing innovative solutions such as cyber cafés that target the mass market and partnering with content providers to offer localised content are some approaches that ISPs and mobile operators can deploy,” concludes the analyst. “These strategies will help drive up the demand for broadband services.”

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following countries in this research:
- Nigeria
- Cameroon
- Ivory Coast

Technologies

The following technologies are covered in this research:

- A/DSL
- Mobile (GSM, GPRS/EDGE and HSDPA)
- WiMax
- Wi-Fi
- Satellite


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