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Fleet Sales in Italy, 2009
Datamonitor, Dec 2010, Pages: 37
Introduction
This databook provides key data on fleet sales in Italy, split by car segment and channel, as well as the market shares of leading manufacturers. It also provides figures concerning car parc volume. Data are provided from to 2006 to 2009.
Scope
-Italian fleet sales analysis
-Italian fleet sales market share analysis
-Italian car parc
Highlights
In 2009, fleet sales in Italy declined at a CAGR of 3% over the 2006-09 period. Private sales were the major channel, accounting for 76.2% of the total sales in 2009.
The small segment led the fleet sales accounting for 57.8% of the total sales. The lower medium and SUV segments followed, accounting for 23.4% and 7.6% shares of the market respectively in 2009.
Reasons to Purchase
-Identify the volume of fleet sales sold through the rental, fleet and retail sectors in Italy
-Understand major manufacturer fleet penetration in Italy
-Make informed business decisions through an understanding of the overall trends within the market
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