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Fleet Sales in Portugal, 2009 Product Image

Fleet Sales in Portugal, 2009

  • Published: December 2010
  • Region: Portugal
  • 31 pages
  • Datamonitor

Introduction

This databook provides key data on fleet sales in Portugal, split by car segment and channel, as well as the market shares of leading manufacturers. It also provides figures concerning car parc volume. Data are provided from to 2006 to 2009.

Scope

-Portuguese fleet sales analysis
-Portuguese fleet sales market share analysis
-Portuguese car parc

Highlights

In 2009, fleet sales in Portugal declined at a CAGR of 6.1% over the 2006-09 period. Non-private sales were the major channel, accounting for 53.9% of the total sales in 2009.

The small segment led the fleet sales accounting for 39% of the total sales. The lower medium and upper medium segments followed, accounting for 36.1% and 11.7% shares of the market respectively in 2009.

Reasons to Purchase

-Identify the volume of fleet sales sold through the rental, fleet and retail sectors in Portugal
-Understand major manufacturer fleet penetration in Portugal
-Make informed business decisions through an understanding of the overall trends within the market

Overview
Catalyst
Summary
Introduction
Reasons to purchase
Definitions
Portuguese Fleet Sales Analysis
Total fleet sales overview
Total fleet sales by segment
Non-private sales by segment
Non-private sales by sales cycle
Private sales by segment
Portuguese Fleet Sales Market Share Analysis
Total fleet sales market share by marque
Non-private sales by marque
Private sales by marque
Portuguese Car Parc
Total car parc
Non-private car parc
Research Methodology
Research process
Specific data point methodology (an example)
Forecast methodology
Appendix
Further reading
How to contact experts in your industry
Disclaimer

LIST OF FIGURES
Figure 1: Portuguese fleet market, total sales volume by channel, 2006–09
Figure 2: Portuguese fleet market, total sales volume by segment, 2006–09
Figure 3: Portuguese fleet market, non-private sales volume by segment, 2006–09
Figure 4: Portuguese fleet market, non-private sales volume by cycle, 2006–09
Figure 5: Portuguese fleet market, private sales volume by segment, 2006–09
Figure 6: Portuguese fleet market, total sales market share (%) by marque, 2009
Figure 7: Portuguese fleet market, non-private sales market share (%) by marque, 2009
Figure 8: Portuguese fleet market, private sales market share (%) by marque, 2009
Figure 9: Portuguese fleet market, total car parc volume, 2006–09
Figure 10: Portuguese fleet market, non-private car parc volume, 2006–09
Figure 11: Research process – basic steps
Figure 12: Research methodology

LIST OF TABLES
Table 1: Fleet market, definitions of basic terms
Table 2: Fleet market, definitions of segmentation
Table 3: Portugal fleet market, total sales volume by channel, 2006–09
Table 4: Portuguese fleet market, total sales volume by segment, 2006–09
Table 5: Portuguese fleet market, non-private sales volume by segment, 2006–09
Table 6: Portuguese fleet market, non-private sales volume by cycle, 2006–09
Table 7: Portuguese fleet market, private sales volume by segment, 2006–09
Table 8: Portuguese fleet market, total sales volume by marque, 2006–09
Table 9: Portuguese fleet market, non-private sales volume by marque, 2006–09
Table 10: Portuguese fleet market, private sales volume by marque, 2006–09
Table 11: Portuguese fleet market, total car parc volume, 2006–09
Table 12: Portuguese fleet market, non-private car parc volume, 2006–09

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