Fleet Sales in Sweden, 2009
Datamonitor, December 2010, Pages: 31
Introduction
This databook provides key data on fleet sales in Sweden, split by car segment and channel, as well as the market shares of leading manufacturers. It also provides figures concerning car parc volume. Data are provided from to 2006 to 2009.
Scope
-Swedish fleet sales analysis
-Swedish fleet sales market share analysis
-Swedish car parc
Highlights
In 2009, fleet sales in Sweden declined at a CAGR of 9% over the 2006-09 period. Non-private sales (excluding rental) were the major channel, accounting for 50.3% of the total sales in 2009.
The lower medium segment led the fleet sales accounting for 27.6% of the total sales. The upper medium and compact executive segments followed, accounting for 26.6% and 16.6% shares of the market respectively in 2009.
Reasons to Purchase
-Identify the volume of fleet sales sold through the rental, fleet and retail sectors in Sweden
-Understand major manufacturer fleet penetration in Sweden
-Make informed business decisions through an understanding of the overall trends within the market
Overview
Catalyst
Summary
Introduction
Reasons to purchase
Definitions
Swedish Fleet Sales Analysis
Total fleet sales overview
Total fleet sales by segment
Non-private sales by segment
Non-private sales by sales cycle
Private sales by segment
Swedish Fleet Sales Market Share Analysis
Total fleet sales market share by marque
Non-private sales by marque
Private sales by marque
Swedish Car Parc
Total car parc
Non-private car parc
Research Methodology
Research process
Specific data point methodology (an example)
Forecast methodology
Appendix
Further reading
How to contact experts in your industry
Disclaimer
LIST OF FIGURES
Figure 1: Swedish fleet market, total sales volume by channel, 2006–09
Figure 2: Swedish fleet market, total sales volume by segment, 2006–09
Figure 3: Swedish fleet market, non-private sales volume by segment, 2006–09
Figure 4: Swedish fleet market, non-private sales volume by cycle, 2006–09
Figure 5: Swedish fleet market, private sales volume by segment, 2006–09
Figure 6: Swedish fleet market, total sales market share (%) by marque, 2009
Figure 7: Swedish fleet market, non-private sales market share (%) by marque, 2009
Figure 8: Swedish fleet market, private sales market share (%) by marque, 2009
Figure 9: Swedish fleet market, total car parc volume, 2006–09
Figure 10: Swedish fleet market, non-private car parc volume, 2006–09
Figure 11: Research process – basic steps
Figure 12: Research methodology
LIST OF TABLES
Table 1: Fleet market, definitions of basic terms
Table 2: Fleet market, definitions of segmentation
Table 3: Sweden fleet market, total sales volume by channel, 2006–09
Table 4: Swedish fleet market, total sales volume by segment, 2006–09
Table 5: Swedish fleet market, non-private sales volume by segment, 2006–09
Table 6: Swedish fleet market, non-private sales volume by cycle, 2006–09
Table 7: Swedish fleet market, private sales volume by segment, 2006–09
Table 8: Swedish fleet market, total sales volume by marque, 2006–09
Table 9: Swedish fleet market, non-private sales volume by marque, 2006–09
Table 10: Swedish fleet market, private sales volume by marque, 2006–09
Table 11: Swedish fleet market, total car parc volume, 2006–09
Table 12: Swedish fleet market, non-private car parc volume, 2006–09
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