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Fleet Sales in Sweden, 2009
Datamonitor, Dec 2010, Pages: 31
Introduction
This databook provides key data on fleet sales in Sweden, split by car segment and channel, as well as the market shares of leading manufacturers. It also provides figures concerning car parc volume. Data are provided from to 2006 to 2009.
Scope
-Swedish fleet sales analysis
-Swedish fleet sales market share analysis
-Swedish car parc
Highlights
In 2009, fleet sales in Sweden declined at a CAGR of 9% over the 2006-09 period. Non-private sales (excluding rental) were the major channel, accounting for 50.3% of the total sales in 2009.
The lower medium segment led the fleet sales accounting for 27.6% of the total sales. The upper medium and compact executive segments followed, accounting for 26.6% and 16.6% shares of the market respectively in 2009.
Reasons to Purchase
-Identify the volume of fleet sales sold through the rental, fleet and retail sectors in Sweden
-Understand major manufacturer fleet penetration in Sweden
-Make informed business decisions through an understanding of the overall trends within the market
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