Fleet Sales in Ireland, 2009

Datamonitor, December 2010, Pages: 21

Introduction

This databook provides key data on fleet sales in Ireland, split by car segment and channel, as well as the market shares of leading manufacturers. It also provides figures concerning car parc volume. Data are provided from to 2006 to 2009.

Scope

-Irish fleet sales analysis
-Irish fleet sales market share analysis
-Irish car parc

Highlights

In 2009, fleet sales in Ireland declined at a CAGR of 31.4% over the 2006-09 period. Private sales were the major channel, accounting for 56% of the total sales in 2009.

Reasons to Purchase

-Identify the volume of fleet sales sold through the rental, fleet and retail sectors in Ireland
-Understand major manufacturer fleet penetration in Ireland
-Make informed business decisions through an understanding of the overall trends within the market

Overview
Catalyst
Summary
Introduction
Reasons to purchase
Definitions
Irish Fleet Sales Analysis
Total fleet sales overview
Non-private sales by sales cycle
Irish Fleet Sales Market Share Analysis
Total fleet sales market share by marque
Irish Car Parc
Total car parc
Non-private car parc
Research Methodology
Research process
Specific data point methodology (an example)
Forecast methodology
Appendix
Further reading
How to contact experts in your industry
Disclaimer

LIST OF FIGURES
Figure 1: Irish fleet market, total sales volume by channel, 2006–09
Figure 2: Irish fleet market, non-private sales volume by cycle, 2006–09
Figure 3: Irish fleet market, total sales market share (%) by marque, 2009
Figure 4: Irish fleet market, total car parc volume, 2006–09
Figure 5: Irish fleet market, non-private car parc volume, 2006–09
Figure 6: Research process – basic steps
Figure 7: Research methodology

LIST OF TABLES
Table 1: Fleet market, definitions of basic terms
Table 2: Fleet market, definitions of segmentation
Table 3: Ireland fleet market, total sales volume by channel, 2006–09
Table 4: Irish fleet market, non-private sales volume by cycle, 2006–09
Table 5: Irish fleet market, total sales volume by marque, 2006–09
Table 6: Irish fleet market, total car parc volume, 2006–09
Table 7: Irish fleet market, non-private car parc volume, 2006–09

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