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Wine in South Africa to 2014
Datamonitor, Dec 2010, Pages: 129
Introduction
This databook provides key data and information on the wine market in South Africa. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Contains information on four categories: still wine, sparkling wine, champagne and fortified wine
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
-Category level company and brand share as well as distribution share information for 2008 and 2009
Highlights
The market for wine in South Africa increased at a compound annual growth rate of 3.6% between 2004 and 2009.
The still wine category led the wine market in South Africa, accounting for a share of 86.8%.
The leading players in the South African wine market are DGB (Pty) Ltd and Distell Group Limited.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the wine market in South Africa
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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