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Confectionery in Mexico to 2014
Datamonitor, Dec 2010, Pages: 144
Introduction
This databook provides key data and information on the confectionery market in Mexico. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Contains information on four categories: cereal bars, chocolate, gum and sugar confectionery
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
-Category level company and brand share as well as distribution share information for 2008 and 2009
-Review of the top two companies within the confectionery market, including company overview, key facts and business description
Highlights
The market for confectionery in Mexico increased at a compound annual growth rate of 2.3% between 2004 and 2009.
The sugar confectionery category led the confectionery market in Mexico, accounting for a share of 44.7%.
The leading players in the Mexican confectionery market are Cadbury plc, Grupo Bimbo S.A. de C.V. and Mars, Inc.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the confectionery market in Mexico
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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