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Oral Hygiene in Finland to 2014
Datamonitor, Dec 2010, Pages: 155
Introduction
This databook provides key data and information on the oral hygiene market in Finland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Contains information on five categories: toothpaste, toothbrushes, mouthwash, dental floss and denture care.
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
-Category level company and brand share as well as distribution share information for 2008 and 2009
-Review of the top two companies within the oral hygiene market, including company overview, key facts and business description
Highlights
The market for oral hygiene in Finland increased at a compound annual growth rate of 6.1% between 2004 and 2009.
The toothpaste category led the oral hygiene market in Finland, accounting for a share of 59.7%.
The leading players in the Finnish oral hygiene market are Unilever, Colgate-Palmolive Company and GlaxoSmithKline Plc.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the oral hygiene market in Finland
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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