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Male Toiletries in Argentina to 2014
Datamonitor, Dec 2010, Pages: 113
Introduction
This databook provides key data and information on the male toiletries market in Argentina. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Contains information on three categories: male shaving preparations, male razors and blades, and male shaving aftercare
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
-Category level company and brand share as well as distribution share information for 2008 and 2009
-Review of the top two companies within the male toiletries market, including company overview, key facts and business description
Highlights
The market for male toiletries in Argentina increased at a compound annual growth rate of 7.6% between 2004 and 2009.
The male razors and blades category led the male toiletries market in Argentina, accounting for a share of 68%.
The leading player in the Argentinean male toiletries market is Procter & Gamble Company, The.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the male toiletries market in Argentina
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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