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Spirits in New Zealand to 2014
Datamonitor, Dec 2010, Pages: 202
Introduction
This databook provides key data and information on the spirits market in New Zealand. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Contains information on eight categories; whisk(e)y, gin & genever, liqueurs, vodka, tequila & mezcal, rum, specialty spirits and brandy
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
-Category level company and brand share as well as distribution share information for 2008 and 2009
-Review of the top two companies within the spirits market, including company overview, key facts and business description
Highlights
The market for spirits in New Zealand increased at a compound annual growth rate of 2.8% between 2004 and 2009.
The whisk(e)y category led the spirits market in New Zealand, accounting for a share of 48.6%.
The leading players in the New Zealand spirits market are Diageo plc, Fortune Brands, Inc. and Brown-Forman Corporation.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the spirits market in New Zealand
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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