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OTC Healthcare in Russia to 2014
Datamonitor, Dec 2010, Pages: 174
Introduction
This databook provides key data and information on the OTC healthcare market in Russia. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.
Scope
-Provides information on ten key categories within the OTC Healthcare market
-Market,category and segment level information on value , with historic (2004-09) and forecast (2010-14) data
-Category level company and brand share as well as distribution share information for 2008 and 2009
-Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description
Highlights
The market for OTC healthcare in Russia increased at a compound annual growth rate of 7.3% between 2004 and 2009.
The indigestion preparations category led the OTC healthcare market in Russia, accounting for a share of 24.9%.
Leading players in the Russian OTC healthcare market include Ranbaxy Laboratories Limited, Johnson & Johnson and Krka.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Russia
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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