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Bakery and Cereals Market in Austria to 2014
Datamonitor, Dec 2010, Pages: 185
Introduction
This databook provides key data and information on the bakery and cereals market in Austria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Contains data on: bread and rolls, cakes and pastries, cookies (sweet biscuits), breakfast cereals, crackers (savory biscuits) and morning goods
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
-Category level company and brand share as well as distribution share information for 2008 and 2009
Highlights
The market for bakery and cereals in Austria increased at a compound annual growth rate of 2% between 2004 and 2009.
The bread and rolls category led the bakery and cereals market in Austria, accounting for a share of 60.3%.
The leading players in the Austrian bakery and cereals market are Bahlsen GmbH & Co. KG, Müller-Brot GmbH and Conditorei Coppenrath & Wiese GmbH & Co. KG.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the bakery and cereals market in Austria
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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