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Bakery and Cereals Market in Switzerland to 2014
Datamonitor, Dec 2010, Pages: 176
Introduction
This databook provides key data and information on the bakery and cereals market in Switzerland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Contains data on: bread and rolls, cakes and pastries, cookies (sweet biscuits), breakfast cereals, crackers (savory biscuits) and morning goods
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
-Category level company and brand share as well as distribution share information for 2008 and 2009
-Review of the top two companies within the bakery and cereals market, including company overview, key facts and business description
Highlights
The market for bakery and cereals in Switzerland increased at a compound annual growth rate of 1.2% between 2004 and 2009.
The bread and rolls category led the bakery and cereals market in Switzerland, accounting for a share of 49.3%.
The leading players in the Swiss bakery and cereals market are Kellogg Company, Bahlsen GmbH & Co. KG and Aryzta AG.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the bakery and cereals market in Switzerland
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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