|
|
 |
|
Viewing report
|
|
|
|
Soft Drinks Market in Greece to 2014
Datamonitor, Dec 2010, Pages: 207
Introduction
This databook provides key data and information on the soft drinks market in Greece. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Contains information on seven categories: carbonates, bottled water, juices, functional drinks, concentrates, smoothies and RTD tea and coffee
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
-Category level company and brand share as well as distribution share information for 2008 and 2009
-Review of the top two companies within the soft drinks market, including company overview, key facts and business description
Highlights
The market for soft drinks in Greece increased at a compound annual growth rate of 0.3% between 2004 and 2009.
The carbonates category led the soft drinks market in Greece, accounting for a share of 46%.
The leading players in the Greek soft drinks market include Coca-Cola Company, The, Pepsico, Inc. and Nestle S.A.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the soft drinks market in Greece
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
|
|
|
|
