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Soft Drinks Market in Nigeria to 2014 Product Image

Soft Drinks Market in Nigeria to 2014

  • ID: 1573708
  • December 2010
  • Region: Nigeria
  • 188 pages
  • Datamonitor

Introduction

This databook provides key data and information on the soft drinks market in Nigeria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

-Contains information on six categories: carbonates, bottled water, juices, functional drinks, concentrates and smoothies
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
-Category level company and brand share as well as distribution share information for 2008 and 2009
-Review of the top two companies within the soft drinks market, including company overview, key facts and business description

Highlights

The market for soft drinks in Nigeria increased at a compound annual growth rate of 2.5% between 2004 and 2009.

The carbonates category led the soft drinks market in Nigeria, accounting for a share of 41.2%.

The leading players in the Nigerian soft drinks market are Pepsico, Inc. and Coca-Cola Company, The.

Reasons to Purchase

-Develop business strategies by understanding the quantitative trends within the soft drinks market in Nigeria
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements



Chapter 1 Executive Summary
Summary market level: soft drinks
Summary category level: bottled water
Summary category level: carbonates
Summary category level: concentrates
Summary category level: functional drinks
Summary category level: juices
Summary category level: smoothies

Chapter 2 Introduction
What is this report about?
How to use this report
Market definition

Chapter 3 Market Overview
Value analysis (Nigerian Naira), 2004-09
Value analysis (Nigerian Naira), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Leading Company Profiles
PepsiCo, Inc.
The Coca-Cola Company

Chapter 5 Category Analysis: Bottled Water
Value analysis (Nigerian Naira), 2004-09
Value analysis (Nigerian Naira), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 6 Category Analysis: Carbonates
Value analysis (Nigerian Naira), 2004-09
Value analysis (Nigerian Naira), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 7 Category Analysis: Concentrates
Value analysis (Nigerian Naira), 2004-09
Value analysis (Nigerian Naira), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 8 Category Analysis: Functional Drinks
Value analysis (Nigerian Naira), 2004-09
Value analysis (Nigerian Naira), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 9 Category Analysis: Juices
Value analysis (Nigerian Naira), 2004-09
Value analysis (Nigerian Naira), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 10 Category Analysis: Smoothies
Value analysis (Nigerian Naira), 2004-09
Value analysis (Nigerian Naira), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 11 Country Comparison
Value
Volume
Market share

Chapter 12 New Product Development
Product launches over time
Recent product launches

Chapter 13 Macroeconomic Profile
Macroeconomic Indicators

Chapter 14 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

Chapter 15 Appendix
Future readings
How to contact experts in your industry
Disclaimer

LIST OF FIGURES
Figure 1: Soft drinks, Nigeria, value by category (NGNm), 2004-14
Figure 2: Soft drinks, Nigeria, category growth comparison, by value, 2004-14
Figure 3: Soft drinks, Nigeria, volume by category (kg/liters, million), 2004-14
Figure 4: Soft drinks, Nigeria, category growth comparison, by volume, 2004-14
Figure 5: Soft drinks, Nigeria, company share by volume (%), 2008-09
Figure 6: Soft drinks, Nigeria, distribution channels by volume (%), 2008-09
Figure 7: Bottled water, Nigeria, value by segment (NGNm), 2004-14
Figure 8: Bottled water, Nigeria, category growth comparison, by value, 2004-14
Figure 9: Bottled water, Nigeria, volume by segment (liters, million), 2004-14
Figure 10: Bottled water, Nigeria, category growth comparison, by volume, 2004-14
Figure 11: Bottled water, Nigeria, company share by volume (%), 2008-09
Figure 12: Bottled water, Nigeria, distribution channels by volume (%), 2008-09
Figure 13: Carbonates, Nigeria, value by segment (NGNm), 2004-14
Figure 14: Carbonates, Nigeria, category growth comparison, by value, 2004-14
Figure 15: Carbonates, Nigeria, volume by segment (liters, million), 2004-14
Figure 16: Carbonates, Nigeria, category growth comparison, by volume, 2004-14
Figure 17: Carbonates, Nigeria, company share by volume (%), 2008-09
Figure 18: Carbonates, Nigeria, distribution channels by volume (%), 2008-09
Figure 19: Concentrates, Nigeria, value by segment (NGNm), 2004-14
Figure 20: Concentrates, Nigeria, category growth comparison, by value, 2004-14
Figure 21: Concentrates, Nigeria, volume by segment (kg/liters, million), 2004-14
Figure 22: Concentrates, Nigeria, category growth comparison, by volume, 2004-14
Figure 23: Concentrates, Nigeria, company share by volume (%), 2008-09
Figure 24: Concentrates, Nigeria, distribution channels by volume (%), 2008-09
Figure 25: Functional drinks, Nigeria, value by segment (NGNm), 2004-14
Figure 26: Functional drinks, Nigeria, category growth comparison, by value, 2004-14
Figure 27: Functional drinks, Nigeria, volume by segment (liters, million), 2004-14
Figure 28: Functional drinks, Nigeria, category growth comparison, by volume, 2004-14
Figure 29: Functional drinks, Nigeria, company share by volume (%), 2008-09
Figure 30: Functional drinks, Nigeria, distribution channels by volume (%), 2008-09
Figure 31: Juices, Nigeria, value by segment (NGNm), 2004-14
Figure 32: Juices, Nigeria, category growth comparison, by value, 2004-14
Figure 33: Juices, Nigeria, volume by segment (liters, million), 2004-14
Figure 34: Juices, Nigeria, category growth comparison, by volume, 2004-14
Figure 35: Juices, Nigeria, company share by volume (%), 2008-09
Figure 36: Juices, Nigeria, distribution channels by volume (%), 2008-09
Figure 37: Smoothies, Nigeria, value by segment (NGNm), 2004-14
Figure 38: Smoothies, Nigeria, category growth comparison, by value, 2004-14
Figure 39: Smoothies, Nigeria, volume by segment (liters, million), 2004-14
Figure 40: Smoothies, Nigeria, category growth comparison, by volume, 2004-14
Figure 41: Smoothies, Nigeria, distribution channels by volume (%), 2008-09
Figure 42: Global soft drinks market split (value terms, 2009), top five countries
Figure 43: Global soft drinks market value, 2004–09, top five countries
Figure 44: Global soft drinks market split (volume terms, 2009), top five countries
Figure 45: Global soft drinks market volume, 2004–09, top five countries
Figure 46: Annual data review process

LIST OF TABLES
Table 1: Soft drinks category definitions
Table 2: Soft drinks distribution channels
Table 3: Soft drinks, Nigeria, value by category (NGNm), 2004-09
Table 4: Soft drinks, Nigeria, value forecast by category (NGNm), 2009-14
Table 5: Soft drinks, Nigeria, value by category ($m), 2004-09
Table 6: Soft drinks, Nigeria, value forecast by category ($m), 2009-14
Table 7: Soft drinks, Nigeria, volume by category (kg/liters, million), 2004-09
Table 8: Soft drinks, Nigeria, volume forecast by category (kg/liters, million), 2009-14
Table 9: Soft drinks, Nigeria, brand share by volume (%), 2008-09
Table 10: Soft drinks, Nigeria, volume by brand (kg/liters, million), 2008-09
Table 11: Soft drinks, Nigeria, company share by volume (%), 2008-09
Table 12: Soft drinks, Nigeria, volume by company (kg/liters, million), 2008-09
Table 13: Soft drinks, Nigeria, distribution channels by volume (%), 2008-09
Table 14: Soft drinks, Nigeria, volume by distribution channel (kg/liters, million), 2008-09
Table 15: Soft drinks, Nigeria, expenditure per capita (NGN), 2004-09
Table 16: Soft drinks, Nigeria, forecast expenditure per capita (NGN), 2009-14
Table 17: Soft drinks, Nigeria, expenditure per capita ($), 2004-09
Table 18: Soft drinks, Nigeria, forecast expenditure per capita ($), 2009-14
Table 19: Soft drinks, Nigeria, consumption per capita (kg/liters), 2004-09
Table 20: Soft drinks, Nigeria, forecast consumption per capita (kg/liters), 2009-14
Table 21: PepsiCo, Inc. key facts
Table 22: The Coca-Cola Company key facts
Table 23: Bottled water, Nigeria, value by segment (NGNm), 2004-09
Table 24: Bottled water, Nigeria, value forecast by segment (NGNm), 2009-14
Table 25: Bottled water, Nigeria, value by segment ($m), 2004-09
Table 26: Bottled water, Nigeria, value forecast by segment ($m), 2009-14
Table 27: Bottled water, Nigeria, volume by segment (liters, million), 2004-09
Table 28: Bottled water, Nigeria, volume forecast by segment (liters, million), 2009-14
Table 29: Bottled water, Nigeria, brand share by volume (%), 2008-09
Table 30: Bottled water, Nigeria, volume by brand (liters, million), 2008-09
Table 31: Bottled water, Nigeria, company share by volume (%), 2008-09
Table 32: Bottled water, Nigeria, volume by company (liters, million), 2008-09
Table 33: Bottled water, Nigeria, distribution channels by volume (%), 2008-09
Table 34: Bottled water, Nigeria, volume by distribution channel (liters, million), 2008-09
Table 35: Bottled water, Nigeria, expenditure per capita (NGN), 2004-09
Table 36: Bottled water, Nigeria, forecast expenditure per capita (NGN), 2009-14
Table 37: Bottled water, Nigeria, expenditure per capita ($), 2004-09
Table 38: Bottled water, Nigeria, forecast expenditure per capita ($), 2009-14
Table 39: Bottled water, Nigeria, consumption per capita (liters), 2004-09
Table 40: Bottled water, Nigeria, forecast consumption per capita (liters), 2009-14
Table 41: Carbonates, Nigeria, value by segment (NGNm), 2004-09
Table 42: Carbonates, Nigeria, value forecast by segment (NGNm), 2009-14
Table 43: Carbonates, Nigeria, value by segment ($m), 2004-09
Table 44: Carbonates, Nigeria, value forecast by segment ($m), 2009-14
Table 45: Carbonates, Nigeria, volume by segment (liters, million), 2004-09
Table 46: Carbonates, Nigeria, volume forecast by segment (liters, million), 2009-14
Table 47: Carbonates, Nigeria, brand share by volume (%), 2008-09
Table 48: Carbonates, Nigeria, volume by brand (liters, million), 2008-09
Table 49: Carbonates, Nigeria, company share by volume (%), 2008-09
Table 50: Carbonates, Nigeria, volume by company (liters, million), 2008-09
Table 51: Carbonates, Nigeria, distribution channels by volume (%), 2008-09
Table 52: Carbonates, Nigeria, volume by distribution channel (liters, million), 2008-09
Table 53: Carbonates, Nigeria, expenditure per capita (NGN), 2004-09
Table 54: Carbonates, Nigeria, forecast expenditure per capita (NGN), 2009-14
Table 55: Carbonates, Nigeria, expenditure per capita ($), 2004-09
Table 56: Carbonates, Nigeria, forecast expenditure per capita ($), 2009-14
Table 57: Carbonates, Nigeria, consumption per capita (liters), 2004-09
Table 58: Carbonates, Nigeria, forecast consumption per capita (liters), 2009-14
Table 59: Concentrates, Nigeria, value by segment (NGNm), 2004-09
Table 60: Concentrates, Nigeria, value forecast by segment (NGNm), 2009-14
Table 61: Concentrates, Nigeria, value by segment ($m), 2004-09
Table 62: Concentrates, Nigeria, value forecast by segment ($m), 2009-14
Table 63: Concentrates, Nigeria, volume by segment (kg/liters, million), 2004-09
Table 64: Concentrates, Nigeria, volume forecast by segment (kg/liters, million), 2009-14
Table 65: Concentrates, Nigeria, brand share by volume (%), 2008-09
Table 66: Concentrates, Nigeria, volume by brand (kg/liters, million), 2008-09
Table 67: Concentrates, Nigeria, company share by volume (%), 2008-09
Table 68: Concentrates, Nigeria, volume by company (kg/liters, million), 2008-09
Table 69: Concentrates, Nigeria, distribution channels by volume (%), 2008-09
Table 70: Concentrates, Nigeria, volume by distribution channel (kg/liters, million), 2008-09
Table 71: Concentrates, Nigeria, expenditure per capita (NGN), 2004-09
Table 72: Concentrates, Nigeria, forecast expenditure per capita (NGN), 2009-14
Table 73: Concentrates, Nigeria, expenditure per capita ($), 2004-09
Table 74: Concentrates, Nigeria, forecast expenditure per capita ($), 2009-14
Table 75: Concentrates, Nigeria, consumption per capita (kg/liters), 2004-09
Table 76: Concentrates, Nigeria, forecast consumption per capita (kg/liters), 2009-14
Table 77: Functional drinks, Nigeria, value by segment (NGNm), 2004-09
Table 78: Functional drinks, Nigeria, value forecast by segment (NGNm), 2009-14
Table 79: Functional drinks, Nigeria, value by segment ($m), 2004-09
Table 80: Functional drinks, Nigeria, value forecast by segment ($m), 2009-14
Table 81: Functional drinks, Nigeria, volume by segment (liters, million), 2004-09
Table 82: Functional drinks, Nigeria, volume forecast by segment (liters, million), 2009-14
Table 83: Functional drinks, Nigeria, brand share by volume (%), 2008-09
Table 84: Functional drinks, Nigeria, volume by brand (liters, million), 2008-09
Table 85: Functional drinks, Nigeria, company share by volume (%), 2008-09
Table 86: Functional drinks, Nigeria, volume by company (liters, million), 2008-09
Table 87: Functional drinks, Nigeria, distribution channels by volume (%), 2008-09
Table 88: Functional drinks, Nigeria, volume by distribution channel (liters, million), 2008-09
Table 89: Functional drinks, Nigeria, expenditure per capita (NGN), 2004-09
Table 90: Functional drinks, Nigeria, forecast expenditure per capita (NGN), 2009-14
Table 91: Functional drinks, Nigeria, expenditure per capita ($), 2004-09
Table 92: Functional drinks, Nigeria, forecast expenditure per capita ($), 2009-14
Table 93: Functional drinks, Nigeria, consumption per capita (liters), 2004-09
Table 94: Functional drinks, Nigeria, forecast consumption per capita (liters), 2009-14
Table 95: Juices, Nigeria, value by segment (NGNm), 2004-09
Table 96: Juices, Nigeria, value forecast by segment (NGNm), 2009-14
Table 97: Juices, Nigeria, value by segment ($m), 2004-09
Table 98: Juices, Nigeria, value forecast by segment ($m), 2009-14
Table 99: Juices, Nigeria, volume by segment (liters, million), 2004-09
Table 100: Juices, Nigeria, volume forecast by segment (liters, million), 2009-14
Table 101: Juices, Nigeria, brand share by volume (%), 2008-09
Table 102: Juices, Nigeria, volume by brand (liters, million), 2008-09
Table 103: Juices, Nigeria, company share by volume (%), 2008-09
Table 104: Juices, Nigeria, volume by company (liters, million), 2008-09
Table 105: Juices, Nigeria, distribution channels by volume (%), 2008-09
Table 106: Juices, Nigeria, volume by distribution channel (liters, million), 2008-09
Table 107: Juices, Nigeria, expenditure per capita (NGN), 2004-09
Table 108: Juices, Nigeria, forecast expenditure per capita (NGN), 2009-14
Table 109: Juices, Nigeria, expenditure per capita ($), 2004-09
Table 110: Juices, Nigeria, forecast expenditure per capita ($), 2009-14
Table 111: Juices, Nigeria, consumption per capita (liters), 2004-09
Table 112: Juices, Nigeria, forecast consumption per capita (liters), 2009-14
Table 113: Smoothies, Nigeria, value by segment (NGNm), 2004-09
Table 114: Smoothies, Nigeria, value forecast by segment (NGNm), 2009-14
Table 115: Smoothies, Nigeria, value by segment ($m), 2004-09
Table 116: Smoothies, Nigeria, value forecast by segment ($m), 2009-14
Table 117: Smoothies, Nigeria, volume by segment (liters, million), 2004-09
Table 118: Smoothies, Nigeria, volume forecast by segment (liters, million), 2009-14
Table 119: Smoothies, Nigeria, brand share by volume (%), 2008-09
Table 120: Smoothies, Nigeria, volume by brand (liters, million), 2008-09
Table 121: Smoothies, Nigeria, company share by volume (%), 2008-09
Table 122: Smoothies, Nigeria, volume by company (liters, million), 2008-09
Table 123: Smoothies, Nigeria, distribution channels by volume (%), 2008-09
Table 124: Smoothies, Nigeria, volume by distribution channel (liters, million), 2008-09
Table 125: Smoothies, Nigeria, expenditure per capita (NGN), 2004-09
Table 126: Smoothies, Nigeria, forecast expenditure per capita (NGN), 2009-14
Table 127: Smoothies, Nigeria, expenditure per capita ($), 2004-09
Table 128: Smoothies, Nigeria, forecast expenditure per capita ($), 2009-14
Table 129: Smoothies, Nigeria, consumption per capita (liters), 2004-09
Table 130: Smoothies, Nigeria, forecast consumption per capita (liters), 2009-14
Table 131: Global soft drinks market value, 2009
Table 132: Global soft drinks market split (value terms ($m), 2009), top five countries
Table 133: Global soft drinks market volume, 2009
Table 134: Global soft drinks market split (volume terms, 2009), top five countries
Table 135: Leading players, top five countries
Table 136: Nigeria soft drinks new product launches reports, by company (top five companies), 2009
Table 137: Nigeria soft drinks new product launches SKUs, by company (top five companies), 2009
Table 138: Nigeria soft drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009
Table 139: Nigeria soft drinks new product launches (reports), by ingredients (top 10 ingredients), 2009
Table 140: Nigeria soft drinks new product launches (reports), by package tags or claims (top 10 claims), 2009
Table 141: Nigeria soft drinks new product launches - recent five launches (2009)
Table 142: Nigeria population, by age group, 2004-09 (millions)
Table 143: Nigeria population forecast, by age group, 2009-14 (millions)
Table 144: Nigeria population, by gender, 2004-09 (millions)
Table 145: Nigeria population forecast, by gender, 2009-14 (millions)
Table 146: Nigeria nominal GDP, 2004-09 (NGNbn, nominal prices)
Table 147: Nigeria nominal GDP forecast, 2009-14 (NGNbn, nominal prices)
Table 148: Nigeria real GDP, 2004-09 (NGNbn, 2000 prices)
Table 149: Nigeria real GDP forecast, 2009-14 (NGNbn, 2000 prices)
Table 150: Nigeria real GDP, 2004-09 ($bn, 2000 prices)
Table 151: Nigeria real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 152: Nigeria consumer price index, 2004-09 (2000=100)
Table 153: Nigeria consumer price index, 2009-14 (2000=100)

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