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Soft Drinks Market in Thailand to 2014
Datamonitor, Dec 2010, Pages: 168
Introduction
This databook provides key data and information on the soft drinks market in Thailand. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Contains information on five categories: carbonates, bottled water, juices, functional drinks and RTD tea and coffee
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
-Category level company and brand share as well as distribution share information for 2008 and 2009
-Review of the top two companies within the soft drinks market, including company overview, key facts and business description
Highlights
The market for soft drinks in Thailand increased at a compound annual growth rate of 4.1% between 2004 and 2009.
The carbonates category led the soft drinks market in Thailand, accounting for a share of 29.5%.
The leading players in the Thai soft drinks market include Pepsico, Inc., Coca-Cola Company, The and Boon Rawd Brewery Company.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the soft drinks market in Thailand
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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