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Payment Behavior and Technologies in European Service Station Retail
Datamonitor, Feb 2011, Pages: 85
Changing payment behaviors, the emergence of new technologies and the need for service station retailers to enhance site efficiency creates opportunities for payment technologies in the channel. Payment Behavior and Technologies in European Service Station Retail outlines the volume of fuel sales by different payment methods and explores which new technologies are suitable for forecourts.
Scope of the report:
- Identify investment priorities for new technologies by uncovering the proportion of fuel that is purchased using different types of payment.
- Target your cards and payment marketing campaigns effectively by understanding how private and commercial motorists pay for their fuel.
- Identify potential partners for pay at the pump and closed cash handling systems through an introduction to the key equipment manufacturers.
- Inform your service station payment strategy by accessing an independent assessment of each of the major new payment technologies.
- Assess the activities of retail competitors by accessing case studies of fuel retailers that have already introduced new payment technology.
Highlights:
- Across Europe around two thirds of all fuel purchases made at service stations are made by private vehicle owners. Although it is changing, our service station payments model reveals that cash is still the most commonly used type of payment by private motorists, while fuel cards are used to pay for the majority of commercial fuel purchases.
- The use of different payment methods by private motorists varies across Europe, with credit and debit cards popular in France and cash more popular in Italy. On average each motorist purchases just over 35 liters of fuel per transaction, although this varies between countries depending on journey lengths, pump prices and overall national wealth.
- Other than pay at the pump, the implementation of new payment technology at service stations has been limited. Only a small number of fuel retailers including Orlen, Lukoil and Carrefour have introduced contactless card readers, while other payment methods such as biometric and NFC mobile phone are a long way off being introduced.
Reasons to buy:
- How do private and commercial motorists pay for their fuel in Belgium, France, Germany, Italy, the Netherlands Poland, Spain, Sweden and the UK?
- What is the average volume of fuel purchased by private motorists per transaction and does it differ depending on the type of payment used?
- What proportion of total service station fuel sales are made using cash, credit card, debit card, fuel card and other methods such as vouchers?
- What are the respective strengths of pay at the pump, contactless options (card/mobile/fob), biometric payment and cash handling?
- Have any fuel retailers already introduced contactless technology or closed cash handling and who are they?
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