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What Consumers Want: Cards in Japan 2010
Datamonitor, March 2011, Pages: 28
This slide deck provides direct answers to the important questions regarding consumers’ behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.
Scope of the report:
- The brief highlights the key findings of the FS Consumer Insight survey for the cards market in Japan
- Answers to key questions are provided such as product penetration, channel of choice, reasons for product, provider choice and important attributes.
- The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector.
Highlights:
- Only a small proportion of consumers in Japan take out a card via the telephone. 5.1% of OMC Card’s customers took out out their card in this manner.
- Only 12.6% of Japanese consumers are motivated to take out a card because it comes with their account, compared to over a quarter of consumers globally.
- All competitors have “cashback” as one of the top three features that consumers recognize in their card offers.
Highlights:
- This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers.
- Uncover white space opportunities across geographies, product sectors, channels and technologies.
- Better understand the 'size of the prize' dictated by consumer choice and verify or challenge internal assumptions via an independent source.
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