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What Consumers Want: Current Accounts and Savings in Japan 2010
Datamonitor, March 2011, Pages: 67
This slide deck provides direct answers to the important questions regarding consumers’ behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.
Scope of the report:
- The brief highlights the key findings of the FS Consumer Insight survey for the current account and savings markets in Japan
- Answers to key questions are provided such as product penetration, channel of choice, reasons for product, provider choice and important attributes.
- The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector.
Highlights:
- 48.7% of consumers in Japan use a domestic national bank as a current account provider. This compares with 68.3% of consumers globally.
- Although the branch channel in Japan remains important, the online channel is very influential in Japan, being the dominant channel for many core banking activities
- Fixed term accounts are much more popular in Japan than elsewhere. Of those consumers with a saving account, 63.5% have a fixed term account.
Highlights:
- This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers.
- Uncover white space opportunities across geographies, product sectors, channels and technologies.
- Better understand the 'size of the prize' dictated by consumer choice and verify or challenge internal assumptions via an independent source.
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