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What Consumers Want: General Insurance, Life Insurance and Pensions in Japan 2010
Datamonitor, March 2011, Pages: 138
This slide deck provides direct answers to the important questions regarding consumers’ behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.
Scope of the report:
- The brief highlights the key findings of the FS Consumer Insight survey for the general and life insurance and pensions markets in Japan
- Answers to key questions are provided such as product penetration, channel of choice, reasons for product, provider choice and important attributes.
- The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector.
Highlights:
- Only 30.9% of Japanese consumers hold home contents insurance in comparison to 42.3% of consumers globally.
- The online channel varies in strength among the different general insurance products. 26.7% buy their car insurance directly through the online channel, slightly higher than the global average.
- Trustworthiness is the most important attribute for a life insurance provider in Japan, followed by honesty.
Reasons to purchase:
- This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers.
- Uncover white space opportunities across geographies, product sectors, channels and technologies.
- Better understand the 'size of the prize' dictated by consumer choice and verify or challenge internal assumptions via an independent source.
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