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Payment Card Competitor Tracker 2011
Datamonitor, Jan 2012, Pages: 28
The Payment Card Competitor Tracker provides expert analysis and opinion on the strategic moves of leading competitors in the payment card market. Produced on a monthly basis, the Tracker is a global product and covers over 100 players, including American Express, Barclaycard, Capital One, Citigroup, Discover, GE Money, First Data, HSBC, JCB, MasterCard, Standard Chartered and Visa.
Scope:
- Gain invaluable information on your key competitors in one concise document, and track long-term trends using the interactive news database.
- Sharpen your strategy by implementing the best market, product, competitor and strategic developments of leading global players.
- Learn the Datamonitor Cards & Payments Team's view on the most important competitor developments in the month.
Highlights:
- A total of 44 competitor developments are analyzed in the December edition of the Payment Card Competitor Tracker. This is just below the 12-month average of 48, but higher than all but one of the previous six months. As 2011 drew to a close many companies announced their intentions for the new year ahead.
- United Overseas Bank (UOB) launched a cardless cash withdrawal scheme for its account holders in Singapore. The mobile based solution allows consumers to transfer funds to individuals via a password protected code, which can be used to withdraw cash from ATMs. The pre-determined withdrawals do not need a card, or the account holder present.
- Discover and PayPal annouced reward schemes targeting online gamers. Discover sponsored the FarmVille expansion launch Winter Wonderland, offering Discover branded content. PayPal's scheme offered prizes for users purchasing Xbox Live content using PayPal. It highlights the growing interest around the profitable online gaming market for payments.
Reasons to buy:
- What have been the key new product developments in the industry this month, particularly in contactless, mobile, online and prepaid?
- Which players are leading the way with these new developments, and where are they occurring?
- How have trends in competitor activity changed over time, and which regions are becoming more active?
- What are the top developments in the past month and what do they mean for my business?
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