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Javelin Early Take on Tablets: New Access Channel Will Be the Catalyst for Growth of Advanced Financial Services Apps

Javelin Strategy & Research, March 2011, Pages: 6


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This report is a brief “early look” on what the growth of tablets could mean to financial institutions, payment firms, security solution providers and technology vendors. By contrasting how tablets provide a fundamentally different use-model from either smartphones or traditional computers, the report points to possible new scenarios for adoption levels for various financial services or security solutions, in order to help companies plan on the impact to their business. Data is provided to contrast online vs. mobile adoption for both logins and payments transfers, as aids in scenarioplanning for tablets in the near future. This report also discusses how end-users could change established formulas for products and services offered by financial industry providers.


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