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U.S. Market for Nutritional Solutions in Immune and Antihypertensive Health
Frost & Sullivan, Dec 2010, Pages: 227
This research service tracks the key trends in the U.S. immune and antihypertensive health ingredients markets, while also quantifying most of the ingredient markets in terms of revenue and unit shipment. Key companies and their position in their relevant market segments is analyzed. It includes revenue forecasts at a total market and segment level from 2010 to 2016, challenges affecting the industry, factors driving growth of the market, competitive scenario and opportunities that participants can look forward to during the forecast period
Research Overview
This Frost & Sullivan research service titled U.S. Market for Nutritional Solutions in Immune and Antihypertensive Health analyzes the market drivers and forecasts the revenues and volumes of most of the ingredient segments. In this research, Frost & Sullivan’s expert analyst thoroughly examines the following: yeast beta-glucan, prebiotics, probiotics, vitamin C, zinc, mushroom ingredients, dairy peptides, natural vitamin K2, L-carnitine, and grape seed extract. Each ingredient market is quantified taking into consideration its total consumption through human nutrition applications only (irrespective of whether they are positioned for immune/antihypertensive health or not). These include dietary supplements, functional foods and beverages.
Market Overview
Trend toward Preventive Healthcare Propels the U.S. Market for Nutritional Solutions in Immune and Antihypertensive Health
Rising incidence of problems related to high blood pressure and week immune system and increasing consumer gravitation toward preventive healthcare for maintaining good health are driving growth in the U.S. immune and antihypertensive health ingredients market. The importance of maintaining a healthy immune system was realized when many regions of the world, including the European countries and the United States, were severely hit by the spread of swine flu. Manufacturers in this space are capitalizing on the growing awareness of the potential of immune health ingredients. The crucial role of immune health ingredients in preventing flu-like symptoms and respiratory infections has been increasingly promoted by them. “On the other hand, spirited research efforts of manufacturers have resulted in strong scientific evidence supporting the anti-hypertensive capabilities of some ingredients,” notes the analyst of this research service. “For example, MegaNatural BP® grape seed extract by Polyphenolics has been proven to lower blood pressure in metabolic syndrome patients.” There has been tangible success in penetrating the condition-specific dietary supplement market targeted at the hypertensive and pre-hypertensive population. Similarly, cardiovascular health, which is still an emerging health area for natural vitamin K2 and L-carnitine, is likely to gain gradual prominence with the support of relevant research.
Although the prospects for the market look upbeat, there are some challenges clouding the landscape. Rigorous competition is prevalent among the plethora of immune health ingredients available in the market. Specific immune health- related benefits of majority of these ingredients are not adequately showcased. Most of these ingredients are positioned for other health benefits as well. For instance, probiotics and prebiotics are projected primarily as promoters of digestive health rather than immune health. Such a scenario creates confusion in the minds of consumers, dissuading them from opting for these ingredients.
At the same time, competition from traditional blood pressure-lowering methods that include exercise, weight management, salt reduction as well as drugs such as diuretics, beta-blockers, angiotensive converting enzyme (ACE) inhibitors, calcium channel blockers, and vasodilators is undermining market prospects for antihypertensive ingredients.
“Proactive research initiatives by manufacturers supporting their ingredients efficacy, empowered with apt promotional efforts could prove instrumental in increasing consumer/customer trust and acceptance in the high potential U.S. immune and antihypertensive health ingredients market”, says Sneha Pasricha Continued robust research endeavors clubbed with aggressive marketing is likely to give any immune or anti-hypertensive ingredient a significant edge in the market.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Yeast beta-glucan
- Prebiotics
- Probiotics
- Vitamin C
- Zinc
- Mushroom ingredients
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