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The Influence Online Information has on Chinese Consumer Buying Behavior 2011: New Social Places Category Report: Restaurants, Bars, KTVs & Nightclubs
DDMA Market Research & Consulting, Feb 2011, Pages: 74
This insightful report finds that 69% of Shanghai consumers state that information gathered online had most impact on which new social place they chose to frequent. This indicates that US$ 3.2 billion new restaurants, bars, KTVs and nightclubs sales in Shanghai 2010 was driven mostly by information collected online.
This report introduces to you the key online channels and related sources of information Shanghai customers rely on for new social places, and in particular restaurants, bars, KTVs and nightclubs.
Results of our large sample quantitative research provide you exact knowledge of where consumers go online to gather information as to which new social place to frequent. We list the names and importance of these websites in detail to help you better target your business activities in China.
Our Focus Group China qualitative research held through 2010 will help you understand exactly how Shanghai consumers go through their decision to frequent a new social place – the great majority of which is done with online information.
Key findings
- 69% of all Shanghai consumers who visited a new restaurant, bar, KTV or nightclub in the past six months state that information collected online had the greatest influence on their final decision in terms of where and when to go.
- 1 in 3 consumer visits to any restaurant, bar, KTV or nightclub is for the first time.
- US$ 14 billion was spent in Restaurants, Bars, KTVs & Nightclubs in Shanghai in 2010.
- US$ 3.2 billion - Share of spend in Restaurants, Bars, KTVs and Nightclubs in Shanghai in 2010 that was influenced directly by online information.
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The Influence Online Information has on Chinese Consumer Buying Behavior 2011
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