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The Influence Online Information has on Chinese Consumer Buying Behavior 2011: Consumer Electronics Category Report: Digital Cameras & MP3/MP4 Players
DDMA Market Research & Consulting, Feb 2011, Pages: 74
This insightful report finds that 64% of Shanghai consumers state that information gathered online had most impact on which consumer electronics model they purchased. This indicates that US$ 227 million of digital camera and MP3/MP4 player retail sales in Shanghai in 2010 was driven mostly by information collected online.
This report introduces to you the key online channels that consumers rely on when they make consumer electronics purchases, and in particular digital cameras and MP3/MP4 players.
Results of our large sample quantitative research provide you exact knowledge of where consumers go online to gather information for consumer electronics purchase decisions. We list the names and importance of these websites in detail to help you better target your business activities in China.
Our Focus Group China qualitative research held through 2010 will help you understand exactly how Shanghai consumers go through their consumer electronics purchase decisions – which the great majority of which is done with online information.
Key findings
- 64% of all Shanghai consumers who made a purchase in the digital cameras and MP3/MP4 players segment in the past 12 months state that information collected online had the greatest infuence on their final purchase decision in terms of brand, model or product bought.
- US$ 355 million of retail sales was generated via the sale of digital cameras and MP3/MP4 players in Shanghai in 2010.
- US$ 227 million - Share of digital cameras and MP3/MP4 player retail sales influenced mostly by online information in Shanghai 2010.
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The Influence Online Information has on Chinese Consumer Buying Behavior 2011
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