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The Influence Online Information has on Chinese Consumer Buying Behavior 2011: Cosmetics & Skincare Category Report
DDMA Market Research & Consulting, Feb 2011, Pages: 74
This insightful report finds that 46% of Shanghai consumers state that information gathered online had most impact on which cosmetic and skincare products they bought. This indicates that US$ 830 million of retail cosmetic and skincare purchases in Shanghai in 2010 was driven mostly by information collected online.
This report introduces to you the key online channels and related sources of information that Shanghai customers rely on for cosmetics and skincare purchase decisions. A highlight of this chapter is how consumers exchange product information in this category.
Results of our large sample quantitative research provide you exact knowledge of where consumers go online to gather information for their cosmetics and skincare purchase decisions. We list the names and importance of these websites in detail to help you better target your business activities in China.
Our Focus Group China qualitative research held through 2010 will help you understand exactly how Shanghai consumers go through their cosmetics and skincare purchase decisions – which is roughly half purely done with online information.
Key Findings:
- 46% of all Shanghai Consumers and 71% of Shanghai femal e consumers who bought cosmetics in the l ast six months state that information collected online had the greatest influence on their final purchase decision in terms of brand or product.
- US$ 1.8 billion - Shanghai cosmetics and skincare retail sales generated in 2010.
- US$ 830 million - Share of Shanghai cosmetic and skincare retail sales influenced directly by online information in 2010.
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The Influence Online Information has on Chinese Consumer Buying Behavior 2011
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