|
|
 |
|
Viewing report
|
|
|
|
The Influence Online Information has on Chinese Consumer Buying Behavior 2011: Movies and Cinemas Category Report
DDMA Market Research & Consulting, Feb 2011, Pages: 74
This insightful report finds that 56% of Shanghai cinema goers state that information gathered online had most influence on whether they paid to watch a movie at the cinema or not. This indicates that US$ 67 million of box office receipts in Shanghai in 2010 was mostly driven mostly by information collected online.
This report introduces to you the key online channels that prospective cinema goers rely on when making the decisions: if a movie is worth watching; and if the consumer will watch it at a cinema, illegally online or via an illegal DVD bought on the high street.
Results of our large sample quantitative research provide you exact knowledge of where consumers go online to gather information for movies consumption decisions. We list the names and importance of these websites in detail to help you better target your business activities in China.
Our Focus Group China qualitative research held through 2010 will help you understand exactly how Shanghai consumers go through their movies purchase decisions – which is mostly done with online information.
Key Findings
- 56% of all Shanghai consumers who visited a cinema in the past 12 months state that information collected online had the greatest influence on their final decision in terms of which movie to watch and where to watch it.
- US$ 121 million of retail sales was generated at the box office in Shanghai in 2010.
- US$ 67 million - Share of box office sales in Shanghai influenced mostly by online information in 2010.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Also available
The Influence Online Information has on Chinese Consumer Buying Behavior 2011
|
|
|
|
