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Future Directions in Confectionery
Business Insights, March 2011, Pages: 112
The global confectionary market is forecast to grow to $171bn by 2014. Demand will be driven by increasing consumer sophistication in developed markets, and socio-economic shifts in emerging markets. This report analyses new product development in confectionery between November 2007 and October 2010, market data on the value growth of the confectionery market, and emerging market trends.
Features and benefits
- Analyzes key trends, market drivers and resistors to the growth of global confectionary market.
- Reviews new confectionery products launched between 2007 and 2010 and assesses the innovations landscape in confectionery.
- Improve targeting and effectiveness of NPD strategies based on this report’s analysis of ‘Product Launch Analytics’ data of over 18,600 new products.
- Assesses the future outlook for current trends and understand which offer the greatest growth potential.
- Predict future confectionary market size and growth levels using this report’s forecasts to 2014.
Highlights
This report provides comprehensive insight into growth opportunities within the global confectionery market, including a focus on key emerging markets, as well as new prospects in developed markets and sub-categories.
New innovations in confectionery are explored to understand the key trends driving new product development, as well as strategies for successful launches in the confectionery market.
Key trends driving the confectionery market are analyzed to provide understanding on the direction of future growth and innovations.
Your key questions answered
- How will the global confectionary market grow during 2010–14?
- How will consumer health concerns and regulatory trends drive innovations and NPD in confectionery?
- Which product categories and geographic regions offer the greatest growth opportunities for confectionery?
- Which product categories geographic regions registered the highest in NPD in confectionary during 2007–10?
- What will consumers expect from confectionery in the future?
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