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The Influence Online Information has on Chinese Consumer Buying Behavior 2011: Passenger Cars, Accessories & Services Category Report
DDMA Market Research & Consulting, Feb 2011
This insightful report finds that 14% of Shanghai passenger car owners state that information gathered online had most influence on which model of car they purchased. This indicates that US$ 1.3 billion of passenger car sales in Shanghai in 2010 was driven by information collected online.
This report introduces to you the key online channels and related sources of information that Shanghai customers rely on for purchase decisions in the passenger cars, accessories and services category.
Results of our large sample quantitative research provide you exact knowledge of where consumers go online to gather information for these purchase decisions. We list the names and importance of these websites in detail to help you better target your business activities in China.
Our Focus Group China qualitative research held through 2010 will help you understand exactly how Shanghai consumers go through their passenger car, accessories and services purchase decisions – in which online information plays a critical role.
Key Findings
- 14% of Shanghai consumers who bought a car in the last 12 months state that information collected online had the greatest influence on their final purchase decision in terms of brand or model.
- 303,000 new passenger cars were sold in Shanghai in 2010.
- US$ 9.5 billion - of retail sales in Shanghai were generated from sales of passenger cars in 2010.
- US$ 1.3 billion - Share of passenger car retail sales in Shanghai influenced mostly by online information in 2010.
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The Influence Online Information has on Chinese Consumer Buying Behavior 2011
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