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Beauty and Personal Care Packaging in the US

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    Report

  • 12 Pages
  • October 2025
  • Region: United States
  • Euromonitor International
  • ID: 1576351
In 2024, the packaging unit volumes in US beauty and personal care increased marginally. This growth was due to factors such as moderate demand as a result of rising raw material costs, reduced purchasing power due to inflationary pressures and evolving consumer preferences. Consumers have been more focused on value and careful spending, which has driven interest in mini-sized packs that allow them to try products before buying full-size versions.

This Beauty and Personal Care Packaging in USA report offers insight into key trends and developments driving packaging across the category.

Product coverage: Baby and Child-specific Products Packaging, Bath and Shower Packaging, Colour Cosmetics Packaging, Deodorants Packaging, Depilatories Packaging, Fragrances Packaging, Hair Care Packaging, Men's Grooming Packaging, Oral Care Packaging, Skin Care Packaging, Sun Care Packaging.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care Packaging market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS

2024 DEVELOPMENTS
  • Macroeconomic pressures and consumer preferences influencing beauty and personal care packaging
  • Reinforcing consumer trust through transparent packaging in the beauty and personal care industry
  • Squeezable plastic tubes still relevant in the market due to practicality, sustainability and consumer appeal
PROSPECTS AND OPPORTUNITIES
  • Growth in beauty and personal care packaging will be driven by economic resilience and continuous innovation
  • Circular and regenerative economies are transforming beauty and personal care packaging
DISCLAIMER