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Beer - Thailand
Euromonitor International, March 2011, Pages: 42
Beer in Thailand faced difficult environment in 2010, from the negative performance of beer sales themselves to adverse macroeconomic factors. The category is also reaching the maturity stage where consumers are already aware of beer products and as they currently tend to have limited purchasing power they are not able to afford the same level of beer. As a result, the demand for beer declined and part of the consumption shifted towards cheaper products. While beer was approaching the maturity...
The Beer in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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