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Beer in Tunisia

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    Report

  • 26 Pages
  • June 2023
  • Region: Tunisia
  • Euromonitor International
  • ID: 1576355
The beer category is recovering in 2022 after two difficult years of trading when sales contracted in volume terms. Tunisians were able to visit restaurants, hotels, bars after two years of closure, whilst the relaxation of travel restrictions saw the return of international visitors and tourists. Total retail volume growth exceeded 6%, which is mainly due to the fact that people are able to visit shops and are able to go out to bars, restaurants and nightclubs once more.

The analyst's Beer in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BEER IN TUNISIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Turnaround for beer in the post-pandemic era
  • Beer witnesses historic price increase in 2022
  • El Beya economy beer launches from SONOBRA
PROSPECTS AND OPPORTUNITIES
  • Healthy performance in the forthcoming period
  • Beer prices will continue to rise
  • Economy beers face continuous growth
  • CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 1 Lager by Price Band 2022
CATEGORY DATA
  • Table 1 Sales of Beer by Category: Total Volume 2017-2022
  • Table 2 Sales of Beer by Category: Total Value 2017-2022
  • Table 3 Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 4 Sales of Beer by Category: % Total Value Growth 2017-2022
  • Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
  • Table 6 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
  • Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 9 GBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 10 NBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 11 LBN Brand Shares of Beer: % Total Volume 2019-2022
  • Table 12 Forecast Sales of Beer by Category: Total Volume 2022-2027
  • Table 13 Forecast Sales of Beer by Category: Total Value 2022-2027
  • Table 14 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
  • Table 15 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN TUNISIA
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook:
MARKET INDICATORS
  • Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 18 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 3 Research Sources