Cider/perry - Netherlands

Euromonitor International, March 2011, Pages: 27

Consumption of cider/perry showed growth in 2010 and it is expected to continue seeing increasing sales in the forecast period. Media attention in 2010 contributed to the success of the category. However, promotions during the Football World Cup 2010 and the warm weather since early June were the main contributors to the increase in consumption among targeted audiences, such as women and people searching for refreshing options in alcoholic drinks.

The Cider/Perry in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Cider/Perry market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Cider/perry in the Netherlands
Euromonitor International
March 2011
List of Contents and Tables
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cider/Perry: Total Volume 2005-2010
Table 2 Sales of Cider/Perry: Total Value 2005-2010
Table 3 Sales of Cider/Perry: % Total Volume Growth 2005-2010
Table 4 Sales of Cider/Perry: % Total Value Growth 2005-2010
Table 5 On-trade vs Off-trade Sales of Cider/Perry: Volume 2005-2010
Table 6 On-trade vs Off-trade Sales of Cider/Perry: Value 2005-2010
Table 7 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2005-2010
Table 8 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2005-2010
Table 9 Cider/Perry Production, Imports and Exports: Total Volume 2004-2009
Table 10 Cider/Perry Exports by Country of Destination: Total Volume 2004-2009
Table 11 Cider/Perry Exports by Country of Destination: Total Value 2004-2009
Table 12 Cider/Perry Imports by Country of Origin: Total Volume 2004-2009
Table 13 Cider/Perry Imports by Country of Origin: Total Value 2004-2009
Table 14 Company Shares of Cider/Perry by National Brand Owner 2006-2010
Table 15 Company Shares of Cider/Perry by Global Brand Owner 2006-2010
Table 16 Brand Shares of Cider/Perry 2007-2010
Table 17 Forecast Sales of Cider/Perry: Total Volume 2010-2015
Table 18 Forecast Sales of Cider/Perry: Total Value 2010-2015
Table 19 Forecast Sales of Cider/Perry: % Total Volume Growth 2010-2015
Table 20 Forecast Sales of Cider/Perry: % Total Value Growth 2010-2015
Executive Summary
Recovery Is Slow But Under Way
Manufacturers Turn Their Attention To Flavour Sophistication and Celebrity Endorsement
Retailers Play A Pivotal Role in the Industry
Key Trends and Development
Recovery Is Slow But Under Way
Manufacturers Turn Their Attention To Flavour Sophistication
the Power of Dutch Retailers Influencing Alcohol Sales
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Specialist Retailers
Summary 2 Leading Specialist Retailers 2010
Market Merger and Acquisition Activity
Summary 3 Speculated Merger and Acquisition Activity 2010-2011
Market Background
Legislation
Table 21 Number of On-trade Establishments by Type 2005-2009
Taxation and Duty Levies
Table 22 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
Table 24 Selling Margin of a Typical Beer Brand 2010 - Heineken
Table 25 Selling Margin of a Typical Wine Brand 2010 - JP Chenet
Table 26 Selling Margin of a Typical Spirits Brand 2010 - Bacardi
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 28 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 29 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 30 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 31 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 32 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 33 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 36 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 37 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 38 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Summary 4 Research Sources

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