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Large Cooking Appliances - Morocco Product Image

Large Cooking Appliances - Morocco

  • Published: March 2011
  • Region: Morocco
  • 54 pages
  • Euromonitor International

Large cooking appliances recorded strong growth in 2009, despite the global economic crisis. In 2010 retail sales grew only slightly slower, by 6% in volume terms and 4% in current value terms. Sales of large cooking appliances peak during Ramadan and Eid Al-Adha. Promotions cover all product types, but especially cookers, with Royal, for example, offering a cooker with four burners and a 46 litre oven for Dh1,999.

The Large Cooking Appliances in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Automatic Tumble Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-In Dishwashers, Built-In Hobs, Built-In Home Laundry Appliances, Built-In Large Cooking Appliances, Built-In Microwaves, Built-In Refrigeration Appliances, Cooker READ MORE >

Large Cooking Appliances in Morocco
Euromonitor International
March 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Large Cooking Appliances by Category: Volume 2005-2010
Table 2 Sales of Large Cooking Appliances by Category: Value 2005-2010
Table 3 Sales of Large Cooking Appliances by Category: % Volume Growth 2005-2010
Table 4 Sales of Large Cooking Appliances by Category: % Value Growth 2005-2010
Table 5 Sales of Built-in Hobs by Format: % Breakdown 2005-2010
Table 6 Sales of Ovens by Format: % Breakdown 2005-2010
Table 7 Sales of Cookers by Format: % Breakdown 2005-2010
Table 8 Company Shares of Large Cooking Appliances 2006-2010
Table 9 Brand Shares of Large Cooking Appliances 2007-2010
Table 10 Company Shares of Built-in Hobs 2006-2010
Table 11 Company Shares of Ovens 2006-2010
Table 12 Company Shares of Cooker Hoods 2006-2010
Table 13 Company Shares of Built-in Cooker Hoods 2006-2010
Table 14 Company Shares of Freestanding Cooker Hoods 2006-2010
Table 15 Company Shares of Cookers 2006-2010
Table 16 Forecast Sales of Large Cooking Appliances by Category: Volume 2010-2015
Table 17 Forecast Sales of Large Cooking Appliances by Category: Value 2010-2015
Table 18 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2010-2015
Table 19 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2010-2015
Fagor Electrodomésticos, S Coop - Consumer Appliances - Morocco
Strategic Direction
Key Facts
Summary 1 Fagor Electrodomésticos, S Coop: Key Facts
Summary 2 Fagor Electrodomésticos, S Coop: Operational Indicators
Company Background
Production
Summary 3 Fagor Electrodomésticos, S Coop: Production Statistics 2010
Competitive Positioning
Summary 4 Fagor Electrodomésticos, S Coop: Competitive Position 2010
Lg Corp - Consumer Appliances - Morocco
Strategic Direction
Key Facts
Summary 5 LG Corp: Key Facts
Summary 6 LG Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 LG Corp: Competitive Position 2010
Manar SA - Consumer Appliances - Morocco
Strategic Direction
Key Facts
Summary 8 Manar SA: Key Facts
Summary 9 Manar SA: Operational Indicators
Company Background
Production
Summary 10 Manar SA: Production Statistics 2010
Competitive Positioning
Summary 11 Manar SA: Competitive Position 2010
Whirlpool Corp - Consumer Appliances - Morocco
Strategic Direction
Key Facts
Summary 12 Whirlpool Corp: Key Facts
Summary 13 Whirlpool Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Whirlpool Corp: Competitive Position 2010
Executive Summary
Major Appliances Suffered Only Slightly From the Global Financial Crisis
Sales Promotions Coincide With Religious Holidays
Affordable Second Homes Boost the Demand for Consumer Appliances
the Grey Market Loses Ground To Modern Distribution Formats
Unit Prices Decrease Due To Lower Customs Duties
Key Trends and Developments
Access To Credit Drives Sales of Consumer Appliances in Morocco
Housing and Tourism Growth Boosts the Demand for Built-in Appliances
Economic Growth Stimulates Consumer Spending
Manufacturers and Distributors Discover A New Niche in Rural Areas
Market Indicators
Table 20 Household Penetration of Selected Total Stock Consumer Appliances by Category 2005-2010
Table 21 Replacement Cycles of Consumer Appliances by Category 2007-2010
Market Data
Table 22 Sales of Consumer Appliances by Category: Volume 2005-2010
Table 23 Sales of Consumer Appliances by Category: Value 2005-2010
Table 24 Sales of Consumer Appliances by Category: % Volume Growth 2005-2010
Table 25 Sales of Consumer Appliances by Category: % Value Growth 2005-2010
Table 26 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2005-2010
Table 27 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2005-2010
Table 28 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2005-2010
Table 29 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2005-2010
Table 30 Sales of Small Appliances by Category: Volume 2005-2010
Table 31 Sales of Small Appliances by Category: Value 2005-2010
Table 32 Sales of Small Appliances by Category: % Volume Growth 2005-2010
Table 33 Sales of Small Appliances by Category: % Value Growth 2005-2010
Table 34 Company Shares of Major Appliances 2006-2010
Table 35 Brand Shares of Major Appliances 2007-2010
Table 36 Company Shares of Small Appliances 2006-2010
Table 37 Brand Shares of Small Appliances 2007-2010
Table 38 Major Appliances by Distribution Format: % Breakdown 2005-2010
Table 39 Small Appliances by Distribution Format: % Breakdown 2005-2010
Table 40 Forecast Sales of Consumer Appliances by Category: Volume 2010-2015
Table 41 Forecast Sales of Consumer Appliances by Category: Value 2010-2015
Table 42 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
Table 43 Forecast Sales of Consumer Appliances by Category: % Value Growth 2010-2015
Table 44 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2010-2015
Table 45 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2010-2015
Table 46 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2010-2015
Table 47 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2010-2015
Table 48 Forecast Sales of Small Appliances by Category: Volume 2010-2015
Table 49 Forecast Sales of Small Appliances by Category: Value 2010-2015
Table 50 Forecast Sales of Small Appliances by Category: % Volume Growth 2010-2015
Table 51 Forecast Sales of Small Appliances by Category: % Value Growth 2010-2015
Definitions
Category and Subcategory Definitions
Distribution Definitions
Summary 15 Research Sources

Note: Product cover images may vary from those shown

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