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Other Hot Drinks - Vietnam
Euromonitor International, March 2011, Pages: 27
Other hot drinks in Vietnam is mostly centred on malt-based drinks, as such products have long-standing popularity among consumers. Over the review period, the majority of consumers remained unaware or showed little interest in other plant-based hot drinks products, due to their unattractive and unfamiliar taste. Furthermore, strong marketing efforts were seen from malt-based hot drinks producers, while very little marketing support was provided for other plant-based hot drinks products.
The Other Hot Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Flavoured Powder Drinks, Other Plant-based Hot Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Other Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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