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Personal Care Appliances in South Korea

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    Report

  • 25 Pages
  • February 2026
  • Region: South Korea
  • Euromonitor International
  • ID: 1576505
The personal care appliances market in South Korea is characterised by a divergence in performance between traditional categories and the beauty device segment, with the latter driving growth through technological advancements and changing consumer behaviour. Consumers are willing to invest in premium products, particularly younger demographics who view these devices as a valuable form of self-investment.

This Personal Care Appliances in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Care Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Younger consumers fuel premium personal care device adoption
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Beauty devices drive South Korea’s personal care boom
  • Compact innovation powers the rise of on-the-go styling
  • Health and wellness trend brings beauty tech to younger consumers
  • CHART 2 Analyst Insight
WHAT’S NEXT?
  • AI- and data-driven beauty solutions gain consumer trust
  • CHART 3 Panasonic Launches Two AI-Powered Electric Shavers, a 6-blade and a 5-blade Model
  • Hyper-personalisation and customisation
  • Salon-level results drive surge in at-home beauty devices
COMPETITIVE LANDSCAPE
  • First-mover advantage secures APR’s lead in high-growth niche
  • LG household a health care expands portfolio through acquisition
CHANNELS
  • E-commerce dominates personal care appliance sales by offering convenience
  • Influencer group buying emerges as key distribution channel
PRODUCTS
  • CHART 4 JMW Launches Frigo, its First Free-Voltage, Foldable BLDC Hair Dryer
  • LG launches affordable beauty device for younger consumers
  • CHART 5 LG Household & Health Care Announced the Full-Scale Launch of its Beauty Device
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Samsung Launches Infinite AI Combo, All-In-One Washer-Dryer with a Smart Home Hub
  • CHART 9 Growth Decomposition of Consumer Appliances 2024-2029
  • CHART 10 LG Electronics Launches AI-Powered Whisen Air Conditioner with Radar Sensor
  • CHART 11 LG Electronics to Launch Built-In and Dual-Steam Robot Vacuum Cleaner
  • CHART 12 Real GDP Growth and Inflation 2020-2030
  • CHART 13 PEST Analysis in South Korea 2025
  • CHART 14 Key Insights on Consumers in South Korea 2025
  • CHART 15 Consumer Landscape in South Korea 2025
CONSUMER APPLIANCES IN SOUTH KOREA
EXECUTIVE SUMMARY
  • Smart technologies and premiumisation lead market transformation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • AI technology transforms appliances into proactive home management assistants
  • Samsung boosts sales with multi-functional appliances
  • Premium appliances blend luxury with cutting-edge technology
WHAT’S NEXT?
  • AI at the centre of smart home ecosystem
  • Appliance-as-a-service creates new revenue streams
  • Urban living drives demand for customisable high-end appliances
COMPETITIVE LANDSCAPE
  • Samsung and LG maintain dominance through innovation
  • Robot vacuum surge fuels competition beyond South Korea’s leaders
  • Navien magic enters market with ambitious expansion plan
CHANNELS
  • Influencers drive e-commerce growth in small appliances
  • Appliances and electronics specialists maintain strong offline presence
  • Social commerce emerges as a powerful e-commerce driver
PRODUCTS
  • AI Technology from LG Electronics reduces houshold burdens and enhances convenience
  • Premium robot vacuums integrate seamlessly into home interiors
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources