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Small Cooking Appliances - Morocco Product Image

Small Cooking Appliances - Morocco

  • ID: 1576524
  • March 2011
  • Region: Morocco
  • 50 pages
  • Euromonitor International

Small cooking appliances continued to record healthy growth in 2010. The year was marked by three promotional periods: May-June, leading up to the football World Cup, Ramadan and Eid Al-Adha. These periods were marked by significant discounts of up to 20%. The drop in the average unit price was also influenced by retailers’ combo offers for all types of small cooking appliance. The improving socioeconomic situation in the country and the drop in unemployment also boosted sales growth, with some...

The Small Cooking Appliances in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Air Purifiers, Blenders, Body Shavers, Breadmakers, Citrus Pressers, Coffee Machines, Coffee Mills, Convector Heaters, Cooling, Cylinder Vacuum Cleaners, Deep READ MORE >

Note: Product cover images may vary from those shown

Small Cooking Appliances in Morocco
Euromonitor International
March 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Small Cooking Appliances by Category: Volume 2005-2010
Table 2 Sales of Small Cooking Appliances by Category: Value 2005-2010
Table 3 Sales of Small Cooking Appliances by Category: % Volume Growth 2005-2010
Table 4 Sales of Small Cooking Appliances by Category: % Value Growth 2005-2010
Table 5 Unit Sales of Coffee Machines by Format: % Breakdown 2005-2010
Table 6 Company Shares of Small Cooking Appliances 2006-2010
Table 7 Brand Shares of Small Cooking Appliances 2007-2010
Table 8 Forecast Sales of Small Cooking Appliances by Category: Volume 2010-2015
Table 9 Forecast Sales of Small Cooking Appliances by Category: Value 2010-2015
Table 10 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2010-2015
Table 11 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2010-2015
Fagor Electrodomésticos, S Coop - Consumer Appliances - Morocco
Strategic Direction
Key Facts
Summary 1 Fagor Electrodomésticos, S Coop: Key Facts
Summary 2 Fagor Electrodomésticos, S Coop: Operational Indicators
Company Background
Production
Summary 3 Fagor Electrodomésticos, S Coop: Production Statistics 2010
Competitive Positioning
Summary 4 Fagor Electrodomésticos, S Coop: Competitive Position 2010
Lamacom Sarl - Consumer Appliances - Morocco
Strategic Direction
Key Facts
Summary 5 Lamacom SARL: Key Facts
Summary 6 Lamacom SARL: Operational Indicators
Company Background
Production
Summary 7 Lamacom SARL: Production Statistics 2010
Competitive Positioning
Summary 8 Lamacom SARL: Competitive Position 2010
Manar SA - Consumer Appliances - Morocco
Strategic Direction
Key Facts
Summary 9 Manar SA: Key Facts
Summary 10 Manar SA: Operational Indicators
Company Background
Production
Summary 11 Manar SA: Production Statistics 2010
Competitive Positioning
Summary 12 Manar SA: Competitive Position 2010
Executive Summary
Major Appliances Suffered Only Slightly From the Global Financial Crisis
Sales Promotions Coincide With Religious Holidays
Affordable Second Homes Boost the Demand for Consumer Appliances
the Grey Market Loses Ground To Modern Distribution Formats
Unit Prices Decrease Due To Lower Customs Duties
Key Trends and Developments
Access To Credit Drives Sales of Consumer Appliances in Morocco
Housing and Tourism Growth Boosts the Demand for Built-in Appliances
Economic Growth Stimulates Consumer Spending
Manufacturers and Distributors Discover A New Niche in Rural Areas
Market Indicators
Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2005-2010
Table 13 Replacement Cycles of Consumer Appliances by Category 2007-2010
Market Data
Table 14 Sales of Consumer Appliances by Category: Volume 2005-2010
Table 15 Sales of Consumer Appliances by Category: Value 2005-2010
Table 16 Sales of Consumer Appliances by Category: % Volume Growth 2005-2010
Table 17 Sales of Consumer Appliances by Category: % Value Growth 2005-2010
Table 18 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2005-2010
Table 19 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2005-2010
Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2005-2010
Table 21 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2005-2010
Table 22 Sales of Small Appliances by Category: Volume 2005-2010
Table 23 Sales of Small Appliances by Category: Value 2005-2010
Table 24 Sales of Small Appliances by Category: % Volume Growth 2005-2010
Table 25 Sales of Small Appliances by Category: % Value Growth 2005-2010
Table 26 Company Shares of Major Appliances 2006-2010
Table 27 Brand Shares of Major Appliances 2007-2010
Table 28 Company Shares of Small Appliances 2006-2010
Table 29 Brand Shares of Small Appliances 2007-2010
Table 30 Major Appliances by Distribution Format: % Breakdown 2005-2010
Table 31 Small Appliances by Distribution Format: % Breakdown 2005-2010
Table 32 Forecast Sales of Consumer Appliances by Category: Volume 2010-2015
Table 33 Forecast Sales of Consumer Appliances by Category: Value 2010-2015
Table 34 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
Table 35 Forecast Sales of Consumer Appliances by Category: % Value Growth 2010-2015
Table 36 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2010-2015
Table 37 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2010-2015
Table 38 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2010-2015
Table 39 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2010-2015
Table 40 Forecast Sales of Small Appliances by Category: Volume 2010-2015
Table 41 Forecast Sales of Small Appliances by Category: Value 2010-2015
Table 42 Forecast Sales of Small Appliances by Category: % Volume Growth 2010-2015
Table 43 Forecast Sales of Small Appliances by Category: % Value Growth 2010-2015
Definitions
Category and Subcategory Definitions
Distribution Definitions
Summary 13 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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