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Tea - Vietnam
Euromonitor International, March 2011, Pages: 27
Green tea, which is traditionally the most popular tea type in Vietnam, accounted for a 64% share of tea retail volume sales in 2010. However, as a result of nearing maturity, green tea saw the lowest retail volume sales growth of 1% in 2010. Meanwhile, the newer black, instant and fruit/herbal tea categories recorded relatively high retail volume sales growth, albeit from relatively limited bases.
The Tea in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tea market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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