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Vacuum Cleaners in Australia Product Image

Vacuum Cleaners in Australia

  • Published: April 2014
  • Region: Australia
  • 45 pages
  • Euromonitor International

Vacuum cleaners benefited from increasingly busy consumer lifestyles during the review period, with this encouraging a higher household penetration. Cylinder vacuum cleaners is the product area with the highest level of household penetration, reaching almost 71% in 2013, but even this product continued to expand in the year, rising by almost half a percentage point. More households acquired vacuum cleaners at the end of the review period, as they sought to make house cleaning easier, while many...

The Vacuum Cleaners in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Robotic Vacuum Cleaners, Standard Vacuum Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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VACUUM CLEANERS IN AUSTRALIA

April 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Vacuum Cleaners by: Volume Category2008-2013
Table 2 Sales of Vacuum Cleaners by: Value Category2008-2013
Table 3 Sales of Vacuum Cleaners by: % Volume Growth Category2008-2013
Table 4 Sales of Vacuum Cleaners by: % Value Growth Category2008-2013
Table 5 Sales of Vacuum Cleaners by Format: % Volume2008-2013
Table 6 NBO Company Shares of Vacuum Cleaners: % Volume2009-2013
Table 7 LBN Brand Shares of Vacuum Cleaners: % Volume2010-2013
Table 8 Forecast Sales of Vacuum Cleaners by: Volume Category2013-2018
Table 9 Forecast Sales of Vacuum Cleaners by: Value Category2013-2018
Table 10 Forecast Sales of Vacuum Cleaners by: % Volume Growth Category2013-2018
Table 11 Forecast Sales of Vacuum Cleaners by: % Value Growth Category2013-2018
Breville Group Ltd in Consumer Appliances (australia)
Strategic Direction
Key Facts
Summary 1 Breville Group Ltd: Key Facts
Summary 2 Breville Group Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Breville Group Ltd: Competitive Position 2013
Executive Summary
Current Value Sales Decline for Review Period Due To Price Competition
Volume Growth Slows in 2013 While Current Value Recovers
Consumers Go Online in Search of Best Deals
Breville Extends Lead While Private Label Players Gain Share
Sluggish Growth Ahead for Forecast Period
Key Trends and Developments
Economy Shows Signs of Slowdown in 2013
Government Continues To Debate Whether Punishment Or Reward Is Best Environmental Strategy
Internet Retailing Grows As Consumers Shift From Browsing To Shopping Online
"masterchef Effect" Shapes Marketing and Innovation
Market Indicators
Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category2008-2013
Table 13 Replacement Cycles of Consumer Appliances by Category2008-2013
Market Data
Table 14 Sales of Consumer Appliances by: Volume Category2008-2013
Table 15 Sales of Consumer Appliances by: Value Category2008-2013
Table 16 Sales of Consumer Appliances by: % Volume Growth Category2008-2013
Table 17 Sales of Consumer Appliances by: % Value Growth Category2008-2013
Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2008-2013
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2008-2013
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2008-2013
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2008-2013
Table 22 Sales of Small Appliances by: Volume Category2008-2013
Table 23 Sales of Small Appliances by: Value Category2008-2013
Table 24 Sales of Small Appliances by: % Volume Growth Category2008-2013
Table 25 Sales of Small Appliances by: % Value Growth Category2008-2013
Table 26 NBO Company Shares of Major Appliances: % Volume2009-2013
Table 27 LBN Brand Shares of Major Appliances: % Volume2010-2013
Table 28 NBO Company Shares of Small Appliances: % Volume2009-2013
Table 29 LBN Brand Shares of Small Appliances: % Volume2010-2013
Table 30 Distribution of Major Appliances by Format: % Volume2008-2013
Table 31 Distribution of Small Appliances by Format: % Volume 2008-2013
Table 32 Forecast Sales of Consumer Appliances by: Volume Category2013-2018
Table 33 Forecast Sales of Consumer Appliances by: Value Category2013-2018
Table 34 Forecast Sales of Consumer Appliances by: % Volume Growth Category2013-2018
Table 35 Forecast Sales of Consumer Appliances by: % Value Growth Category2013-2018
Table 36 Forecast Sales of Major Appliancesby Category and Built-in/Freestanding Split: Volume 2013-2018
Table 37 Forecast Sales of Major Appliancesby Category and Built-in/Freestanding Split: Value 2013-2018
Table 38 Forecast Sales of Major Appliancesby Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 39 Forecast Sales of Major Appliancesby Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 40 Forecast Sales of Small Appliances by: Volume Category2013-2018
Table 41 Forecast Sales of Small Appliances by: Value Category2013-2018
Table 42 Forecast Sales of Small Appliances by: % Volume Growth Category2013-2018
Table 43 Forecast Sales of Small Appliances by: % Value Growth Category2013-2018
Sources
Summary 4 Research Sources

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