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Vacuum Cleaners in Australia

  • ID: 1576564
  • August 2015
  • Region: Australia
  • 49 pages
  • Euromonitor International
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Although vacuum cleaners performed poorly in 2014, declining by 1% in volume terms, the category in Australia was in a state of flux. Whereas vacuum cleaners was previously dominated by one format – cylinder vacuums – this dominance was increasingly threatened by other formats, most notably stick vacuum cleaners, upright vacuum cleaners and robotic vacuum cleaners.

The Vacuum Cleaners in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Robotic Vacuum Cleaners, Standard Vacuum Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Vacuum Cleaners market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
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VACUUM CLEANERS IN AUSTRALIA

August 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Vacuum Cleaners by Category: Volume 2009-2014
Table 2 Sales of Vacuum Cleaners by Category: Value 2009-2014
Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2009-2014
Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Vacuum Cleaners: % Volume 2010-2014
Table 6 LBN Brand Shares of Vacuum Cleaners: % Volume 2011-2014
Table 7 Forecast Sales of Vacuum Cleaners by Category: Volume 2014-2019
Table 8 Forecast Sales of Vacuum Cleaners by Category: Value 2014-2019
Table 9 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
Table 10 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
Brand Developers Aust Pty Ltd in Consumer Appliances (australia)
Strategic Direction
Key Facts
Summary 1 Brand Developers Aust Pty Ltd: Key Facts
Summary 2 Brand Developers Aust Pty Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Brand Developers Aust Pty Ltd: Competitive Position 2014
Breville Group Ltd in Consumer Appliances (australia)
Strategic Direction
Key Facts
Summary 4 Breville Group Ltd: Key Facts
Summary 5 Breville Group Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Breville Group Ltd: Competitive Position 2014
Godfreys Pty Ltd in Consumer Appliances (australia)
Strategic Direction
Key Facts
Summary 7 Godfreys Pty Ltd: Key Facts
Summary 8 Godfreys Pty Ltd: Operational Indicators
Company Background
Chart 1 Godfreys: Godfreys in Australia
Internet Strategy
Private Label
Competitive Positioning
Executive Summary
Consumer Appliances Records Slower Growth
the Coffee Rush Is Over
Premium Brands Up, Unit Prices Down
Homeshopping Offers Top Brands
Future Growth Fuelled by Ageing
Key Trends and Developments
Being Green Difficult To Sustain
in the Comfort of One's Own Home
Austerity and Appliances
the Demographics of High Density
Market Indicators
Table 11 Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014
Table 12 Replacement Cycles of Consumer Appliances by Category 2009-2014
Market Data
Table 13 Sales of Consumer Appliances by Category: Volume 2009-2014
Table 14 Sales of Consumer Appliances by Category: Value 2009-2014
Table 15 Sales of Consumer Appliances by Category: % Volume Growth 2009-2014
Table 16 Sales of Consumer Appliances by Category: % Value Growth 2009-2014
Table 17 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2009-2014
Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2009-2014
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2009-2014
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2009-2014
Table 21 Sales of Small Appliances by Category: Volume 2009-2014
Table 22 Sales of Small Appliances by Category: Value 2009-2014
Table 23 Sales of Small Appliances by Category: % Volume Growth 2009-2014
Table 24 Sales of Small Appliances by Category: % Value Growth 2009-2014
Table 25 NBO Company Shares of Major Appliances: % Volume 2010-2014
Table 26 LBN Brand Shares of Major Appliances: % Volume 2011-2014
Table 27 NBO Company Shares of Small Appliances: % Volume 2010-2014
Table 28 LBN Brand Shares of Small Appliances: % Volume 2011-2014
Table 29 Distribution of Major Appliances by Format: % Volume 2009-2014
Table 30 Distribution of Small Appliances by Format: % Volume 2009-2014
Table 31 Forecast Sales of Consumer Appliances by Category: Volume 2014-2019
Table 32 Forecast Sales of Consumer Appliances by Category: Value 2014-2019
Table 33 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 34 Forecast Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 35 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 36 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 39 Forecast Sales of Small Appliances by Category: Volume 2014-2019
Table 40 Forecast Sales of Small Appliances by Category: Value 2014-2019
Table 41 Forecast Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 42 Forecast Sales of Small Appliances by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 9 Research Sources

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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