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Wine - Morocco
Euromonitor International, March 2011, Pages: 40
There was a rising Westernisation trend in the country during the review period. This was encouraged by the growing number of Western expatriates residing in the country and the rising popularity of Western satellite TV channels. This encouraged a slow but steady shift in consumption habits in the country, boosting the consumption of wine. 2010 notably saw more young adults and teenagers, especially women, drinking wine. For many, wine is viewed as a symbol of their openness and also as linked...
The Wine in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Wine market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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