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Wine - Morocco Product Image

Wine - Morocco

  • Published: March 2011
  • Region: Morocco
  • 40 pages
  • Euromonitor International

There was a rising Westernisation trend in the country during the review period. This was encouraged by the growing number of Western expatriates residing in the country and the rising popularity of Western satellite TV channels. This encouraged a slow but steady shift in consumption habits in the country, boosting the consumption of wine. 2010 notably saw more young adults and teenagers, especially women, drinking wine. For many, wine is viewed as a symbol of their openness and also as linked...

The Wine in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why READ MORE >

Wine in Morocco
Euromonitor International
March 2011
List of Contents and Tables
Executive Summary
Strong Growth Linked To Economic Performance
Westernisation Challenges Islamic Law
Groupe Des Brasseries Du Maroc Maintains Dominance
Supermarkets/hypermarkets Further Extend Dominance
Growth in Tourist Numbers and Disposable Income Levels Support Dynamism
Key Trends and Developments
Global Economic Downturn Impacts Despite Morocco's Own Resilience
Islamic Law and Alcoholic Drinks Meet Head-to-head
Morocco Proves Relatively Resilient But Tourism Suffers Due To Global Downturn
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Specialist Retailers
Summary 2 Leading Specialist Retailers 2009
Market Merger and Acquisition Activity
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2005-2009
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
Table 4 Selling Margin of a Typical Beer Brand 2010
Table 5 Selling Margin of a Typical Wine Brand 2010
Table 6 Selling Margin of a Typical Spirits Brand 2010
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 18 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Summary 3 Research Sources
Bourchanin & Cie SA
Strategic Direction
Key Facts
Summary 4 Bourchanin & Cie SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Bourchanin & Cie SA: Competitive Position 2010
Groupe Des Brasseries Du Maroc SA
Strategic Direction
Key Facts
Summary 6 Groupe des Brasseries du Maroc SA: Key Facts
Summary 7 Groupe des Brasseries du Maroc SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Groupe des Brasseries du Maroc SA: Competitive Position 2010
La Clé Des Champs
Strategic Direction
Key Facts
Summary 9 La Clé des Champs: Key Facts
Summary 10 Groupe des Brasseries du Maroc SA: Operational Indicators
Company Background
Private Label
Competitive Positioning
Summary 11 Groupe des Brasseries du Maroc SA: Competitive Position 2009
Les Celliers De Meknes
Strategic Direction
Key Facts
Summary 12 Les Celliers de Meknes: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Les Celliers de Meknes: Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Wine by Category: Total Volume 2005-2010
Table 24 Sales of Wine by Category: Total Value 2005-2010
Table 25 Sales of Wine by Category: % Total Volume Growth 2005-2010
Table 26 Sales of Wine by Category: % Total Value Growth 2005-2010
Table 27 Sales of Wine by On-trade vs Off-trade Split: Volume 2005-2010
Table 28 Sales of Wine by On-trade vs Off-trade Split: Value 2005-2010
Table 29 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 30 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 31 Volume Sales of Still Red Wine by Price Segment 2005-2010
Table 32 Volume Sales of Still White Wine by Price Segment 2005-2010
Table 33 Volume Sales of Still Rosé Wine by Price Segment 2005-2010
Table 34 Volume Sales of Other Sparkling Wine by Price Segment 2005-2010
Table 35 Sales of Still Red Wine by Grape/Varietal Type 2005-2010
Table 36 Sales of Still White Wine by Grape/Varietal Type 2005-2010
Table 37 Sales of Still Rosé Wine by Grape/Varietal Type 2005-2010
Table 38 Sales of Still Red Wine by Quality Classification 2005-2010
Table 39 Sales of Still White Wine by Quality Classification 2005-2010
Table 40 Sales of Still Rosé Wine by Quality Classification 2005-2010
Table 41 Wine Production, Imports and Exports: Total Volume 2004-2009
Table 42 Wine Exports by Country of Destination: Total Volume 2004-2009
Table 44 Wine Imports by Country of Origin: Total Volume 2004-2009
Table 45 Wine Imports by Country of Origin: Total Value 2004-2009
Table 46 Company Shares of Still Light Grape Wine by National Brand Owner 2006-2010
Table 47 Company Shares of Still Light Grape Wine by Global Brand Owner 2006-2010
Table 48 Brand Shares of Still Light Grape Wine 2007-2010
Table 49 Company Shares of Champagne by National Brand Owner 2006-2010
Table 50 Company Shares of Champagne by Global Brand Owner 2006-2010
Table 51 Brand Shares of Champagne 2007-2010
Table 52 Company Shares of Other Sparkling Wine by National Brand Owner 2006-2010
Table 53 Company Shares of Other Sparkling Wine by Global Brand Owner 2006-2010
Table 54 Brand Shares of Other Sparkling Wine 2007-2010
Table 55 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2006-2010
Table 56 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2006-2010
Table 57 Brand Shares of Fortified Wine and Vermouth 2007-2010
Table 58 Forecast Sales of Wine by Category: Total Volume 2010-2015
Table 59 Forecast Sales of Wine by Category: Total Value 2010-2015
Table 60 Forecast Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 61 Forecast Sales of Wine by Category: % Total Value Growth 2010-2015

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