Wine - Thailand

Euromonitor International, March 2011, Pages: 49

In 2010, wine in Thailand was affected by AFTA – the Asian Free Trade Agreement – which allows 0% imported tax for wine from Asian countries. As a result of this, wine became more varied with wines from many countries becoming available, especially New World wines. Some imported wines from certain sources benefited from this free trade agreement. Nonetheless, Thai wines were gaining more acceptance and becoming popular among consumers. On the other hand, from the perspective of consumer...

The Wine in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Wine market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Wine in Thailand
Euromonitor International
March 2011
List of Contents and Tables
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2005-2010
Table 2 Sales of Wine by Category: Total Value 2005-2010
Table 3 Sales of Wine by Category: % Total Volume Growth 2005-2010
Table 4 Sales of Wine by Category: % Total Value Growth 2005-2010
Table 5 Sales of Wine by On-trade vs Off-trade Split: Volume 2005-2010
Table 6 Sales of Wine by On-trade vs Off-trade Split: Value 2005-2010
Table 7 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 8 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 9 Volume Sales of Still Red Wine by Price Segment 2005-2010
Table 10 Volume Sales of Still White Wine by Price Segment 2005-2010
Table 11 Volume Sales of Still Rosé Wine by Price Segment 2005-2010
Table 12 Volume Sales of Other Sparkling Wine by Price Segment 2005-2010
Table 13 Sales of Still Red Wine by Grape/Varietal Type 2005-2010
Table 14 Sales of Still White Wine by Grape/Varietal Type 2005-2010
Table 15 Sales of Still Rosé Wine by Grape/Varietal Type 2005-2010
Table 16 Sales of Still Red Wine by Quality Classification 2005-2010
Table 17 Sales of Still White Wine by Quality Classification 2005-2010
Table 18 Sales of Still Rosé Wine by Quality Classification 2005-2010
Table 19 Wine Production, Imports and Exports: Total Volume 2004-2009
Table 20 Wine Exports by Country of Destination: Total Volume 2004-2009
Table 21 Wine Exports by Country of Destination: Total Value 2004-2009
Table 22 Wine Imports by Country of Origin: Total Volume 2004-2009
Table 23 Wine Imports by Country of Origin: Total Value 2004-2009
Table 24 Company Shares of Still Light Grape Wine by National Brand Owner 2006-2010
Table 25 Company Shares of Still Light Grape Wine by Global Brand Owner 2006-2010
Table 26 Brand Shares of Still Light Grape Wine 2007-2010
Table 27 Company Shares of Champagne by National Brand Owner 2006-2010
Table 28 Company Shares of Champagne by Global Brand Owner 2006-2010
Table 29 Brand Shares of Champagne 2007-2010
Table 30 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2006-2010
Table 31 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2006-2010
Table 32 Brand Shares of Fortified Wine and Vermouth 2007-2010
Table 33 Forecast Sales of Wine by Category: Total Volume 2010-2015
Table 34 Forecast Sales of Wine by Category: Total Value 2010-2015
Table 35 Forecast Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 36 Forecast Sales of Wine by Category: % Total Value Growth 2010-2015
Granmonte Co Ltd - Alcoholic Drinks - Thailand
Strategic Direction
Key Facts
Summary 1 Granmonte Co Ltd: Key Facts
Summary 2 Granmonte Co Ltd: Operational Indicators
Company Background
Production
Summary 3 Granmonte Co Ltd: Production Statistics 2010
Competitive Positioning
Summary 4 Granmonte Co Ltd: Competitive Position 2010
Pb Valley Khao Yai Winery - Alcoholic Drinks - Thailand
Strategic Direction
Key Facts
Summary 5 PB Valley Khao Yai Winery: Key Facts
Summary 6 PB Valley Khao Yai Winery: Operational Indicators
Company Background
Production
Summary 7 PB Valley Khao Yai Winery: Production Statistics 2010
Competitive Positioning
Summary 8 PB Valley Khao Yai Winery: Competitive Position 2010
Siam Winery Co Ltd - Alcoholic Drinks - Thailand
Strategic Direction
Key Facts
Summary 9 Siam Winery Co Ltd: Key Facts
Company Background
Production
Summary 10 Siam Winery Co Ltd: Production Statistics 2010
Competitive Positioning
Summary 11 Siam Winery Co Ltd: Competitive Position 2010
Executive Summary
Political Crisis Negatively Affects Alcoholic Drinks Industry
With An Unsupportive Economic, Many Drinkers Opt for Cheaper Alternatives
Competition Becomes More Intense, Boosted by Local and International Players
Off-trade Dominates While the On-trade Is Boosted by the World Cup
Healthier Performance Anticipated Over the Forecast Period
Key Trends and Developments
Alcoholic Drinks Are Suffering From Unsupportive Macroeconomic Factors
Marketing Activities Employed To Stimulate Consumption
Movements Towards Alcohol Consumption Control by the Thai Government
Key New Product Launches
Summary 12 Key New Product Developments 2009-2010
Specialist Retailers
Summary 13 Leading Specialist Retailers 2009
Market Merger and Acquisition Activity
Summary 14 Merger and Acquisition Activity 2009-2010
Market Background
Legislation
Table 37 Number of On-trade Establishments by Type 2005-2009
Taxation and Duty Levies
Table 38 Taxation and Duty Levies on Alcoholic Drinks 2010
Summary 15 Import Taxation on Alcoholic Drinks 2010
Table 39 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
Table 40 Selling Margin of a Typical Beer Brand 2010 - Chang
Table 41 Selling Margin of a Typical Imported Wine Brand 2010 - Penfolds Bin 128
Table 42 Selling Margin of a Typical Domestic Wine Brand 2010 - Monsoon Valley
Table 43 Selling Margin of a Typical Imported Spirits Brand 2010 - 100 Pipers 8 YO
Table 44 Selling Margin of a Typical Domestic Spirits Brand 2010 - Ruang Khao
Operating Environment
Market Indicators
Table 45 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 46 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 47 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 48 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 49 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 50 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 51 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 52 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 53 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 54 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 55 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 56 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 57 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 58 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 59 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 60 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Summary 16 Research Sources

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