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China Mobile's Enterprise Mobility Strategy

Ovum, March 2011, Pages: 11


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Introduction

This report covers China Mobile's enterprise mobility market position and evaluates its strategy. It also includes information about how China Mobile segments the market, its strategic objectives, performance, and Ovum's recommendations for next steps for the player.

Features and benefits

- This report elaborates and evaluates China Mobile's enterprise mobility strategy.
- It also discusses China Mobile's enterprise mobiltiy strategy and offers the player recommendations for future growth.

Highlights

With limited infrastructure and a lack of experience in the enterprise compared to its major competitors, China Mobile is expected to face challenges. China Mobile should initially approach enterprises with a large proportion of mobile users and must focus fixed network investment to support enterprise clients.

Your key questions answered

- What is China Mobile's enterprise mobility strategy?
- How should China Mobile best prepare to compete with the other players in this space?



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