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Innovative Tariff Strategies for Mobile Broadband
Ovum, Feb 2011, Pages: 31
Introduction
Mobile operators are deploying new pricing models for mobile broadband. These range from basic innovations such as free unlimited Facebook usage to charging schemes that require network intelligence such as and speed-based pricing. However, many of these charging models come with inherent weaknesses, and we believe that operators should strive for simplicity when determining a pricing structure.
Features and benefits
- Highlights key tariff models that are being introduced by mobile operators.
- Examines mobile broadband pricing models and assesses their individual strengths, weaknesses, and their suitability for a particular market.
Highlights
Pricing is becoming a critical component for operators that are looking to maintain or generate incremental ARPU from mobile broadband services. However, operators continue to introduce mobile broadband tariffs that are too complicated for end users to understand, or masked by marketing hyperbole such as promises of maximum speeds.
Your key questions answered
- Which mobile broadband tariff strategies should mobile operators be looking to deploy?
- Which mobile broadband pricing models best suit which markets?
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