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Innovation Watch: Softbank's Femtocell Offering
Ovum, March 2011, Pages: 16
Introduction
In 2010, Japanese mobile operator Softbank launched an innovative femtocell offering, providing customers with a free femtocell and DSL line. Softbank's approach and the business case behind it provide key lessons for operators investigating femtocells.
Features and benefits
- Learn from the most innovative femtocell deployment seen to date.
- Interviews with Softbank and its key suppliers provide extensive insight into the operator's femtocell strategy.
Highlights
A detailed case study that looks at the drivers, opportunities, implementation challenges, and benefits of Softbank's innovative femtocell deployment.
Your key questions answered
- What business models are other operators using to deploy femtocells?
- What opportunities and challenges await operators deploying femtocells?
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